We Put MiniMax Agent in Charge as CBO to Plan a Grand Collaboration Exhibition Between Laopu Gold and Labubu

By pippobei | Produced by AI NOW!

01

Recently, MiniMax rolled out a series of new products. AI NOW! was particularly interested in the MiniMax-M1 model, whose impressive contextual understanding has earned it the reputation of being "the large language model that gets you."

Built on M1, MiniMax Agent is positioned as a highly efficient personal assistant. It's not just super smart (capable of handling long-term complex tasks), but also highly capable (supporting multimodal understanding, generation, and end-to-end execution). Simply put, it's the teammate that immediately steps up when you sigh, "I'm exhausted, why is there so much work?"

After reading countless review articles and a bunch of parameters I didn't fully understand, I got playful and let my imagination run wild. They say Labubu is the gold of 2025, so I gave the Agent a mission:

"You are now the CMO of Laopu Gold. Today, an emergency situation has occurred — your entire team has been abducted by aliens for branding purposes. You can only temporarily appoint MiniMax's newly launched Agent as Chief Brand Officer. You need it to plan a collaboration event between Laopu Gold and Pop Mart's famous IP Labubu within one day.

The goal of the collaboration is to attract more young users to buy Laopu Gold products, preferably in Beijing. The entire plan must include an exhibition, co-branded IP products, social media releases, in-store displays, a communications strategy, budget planning, effect projections, and sales forecasts.

Time is tight and the task is heavy. Finally, you need to generate a visual PPT.

I need to present this to my boss tomorrow. Mission objective: the boss approves the budget immediately after reading it."

After tossing in the task, MiniMax Agent started whirring. The waiting was nerve-wracking, like playing Zelda and haphazardly throwing 3-4 random items into Link's cooking pot — you have no idea what weird concoction will come out.

Two hours later, the results were in:

The Laopu Gold x Labubu co-branded figurine designed by MiniMax Agent

Laopu Gold x Labubu co-branded exhibition offline store rendering

I lost it — how is it so ugly-cute? Though if you read to the end, you'll get used to this particular brand of ugly-cute.

MiniMax completed this task in 2 hours total, with 2-3 rounds of revision in between. After the first prompt, the Agent demonstrated its thinking chain — for instance, starting with strategic analysis, analyzing the characteristics of Laopu Gold, Labubu, and Gen Z users, and estimating the market size of combining all three.

This portion was completed quite well.

Midway through, I also had to top up 150 RMB because I ran out of credits — one month validity, roughly enough for about 15 tasks.

After the first version of the PPT was generated, I wasn't very satisfied. The Agent's interpretation of "visualization" in my prompt was aesthetically pleasing layout; what I wanted was more offline concept images and videos. So I issued a more detailed instruction:

"The logic is fine, but our boss is farsighted and doesn't like reading text. You'd better generate 3-4 store renderings, exhibition renderings, and punchy social media posters. Plus 3-4 video showcases so he can see the current situation at a glance.

Also, the Laopu Gold x Labubu co-branded figurine doesn't look good — it needs to be cute and adorable!"

About another hour passed. The Agent said it had supplemented 14 images and 3 six-second videos, but the PPT couldn't display the assets. So I went through multiple rounds of back-and-forth with it on this bug, but still couldn't get them to show.

At this point, MiniMax Agent suggested I just make a website for the boss to look at. Pretty clever, actually.

In the end, 2.5 hours: it completed the task, producing one PPT and one website.

MiniMax Agent designed three products for this collaboration: named respectively the Golden Palace Labubu Figurine, Co-branded Gold Jewelry Display, and Co-branded Figurine Display, with packaging references.

The biggest problem: Labubu's signature teeth weren't rendered — they didn't grin all the way to the sides of the face at all.

We emphasized to it the importance of the teeth. After several rounds of tweaking, the Laopu Gold version of Labubu finally got its dental work done.

Except for the Chinese characters, which it just couldn't get right no matter what, the results were pretty stunning.

Now look at the store renderings and exhibition renderings. Very Liu Laogen vibes, still ugly-cute, with lots of text that doesn't quite work.

It designed four social media posters; I picked the one I thought was most reliable and won't show the other three since they're even more off. Poster copy: "A heartbeat that lasts ten thousand years" (first line missing half the characters). The style of this copy — somehow it makes MiniMax seem at least 40 years old this year.

Also, what's with the main figure looking like Maitreya Buddha? The pair of gold earrings is too nouveau riche.

Finally, here are the three video demos for the boss presentation, six seconds each. Store, exhibition, and product. You absolutely MUST watch!

02

The theme MiniMax Agent devised for this collaboration exhibition is "Dragon Quest Adventure," with "dragon" running throughout — fairly fitting (though this is the Year of the Snake).

The overall PPT design is solid if unremarkable, but adequate for a general-purpose Agent. If you want better aesthetics, you could try Genspark.

The first three pages are market analysis, which I won't show. They were quite well done — user, data, and market size analyses were well-founded. In terms of presenting objective facts and reasoning based on them, MiniMax Agent is absolutely on par with a marketing specialist with 3-5 years of experience.

Let's focus on the exhibition planning.

It was pleasantly surprising. The business logic is sound, and the interactive experiences are standard fare at many tourist attractions.

The core of the collaboration is the co-branded product between Laopu Gold and Labubu. Here's what the Agent designed:

The product is called "Dragon Quest Messenger" — sounds pretty cool, but it reminds me of Mojin: The Lost Legend. The design aesthetics can once again be ignored; it's like an ugly version of Pikachu. But other considerations were fairly thorough: three price tiers, something for all ages. The co-branded character description specifies keeping the big buck teeth, though the visual concept doesn't reflect this. The main campaign hashtag is "Dragon Quest Adventure, Heritage Has You," with a 42-day cycle.

In the PPT, you can see a small issue with the social media buy: the Agent failed to identify that one of the KOLs carries reputational risk. But the overall logic is solid, with projected reach of 500 million. At this point in the presentation, we're two-thirds through the deck — the boss should be getting interested.

To turn the boss's interest into actual budget, next comes "ROI Projection" — the Agent does understand a thing or two about human nature. It directly planned out a 28 million RMB budget for me, with projected revenue of 80 million and profit of 52 million: a phenomenon-level marketing campaign.

The final page, "Act Now," is actually a GIF. I suspect that because my final success criterion was "the boss approves immediately," the Agent interpreted this accordingly — kind of cute. The entire PPT emphasizes the urgency of the task: competitors are already watching, ROI of 2.86, results in 90 days...

At this point, please immediately click the red button at the bottom right.

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Playing through this objectively, MiniMax Agent is genuinely impressive. Its task decomposition and final PPT could completely replace a marketing specialist with 3-5 years of experience. Imagine handing this task to a colleague — it would take at least 3 days. The Agent did it in two and a half hours, remarkably efficient.

For text-to-image and text-to-video tasks — our requirements this time were quite high. In the near term, high-concept products and images still require professional AI image tools.

All of the above collaboration is entirely fictional with no basis in reality.

Finally, to the Laopu Gold marketing team: please feel free to take this 28 million RMB plan that I spent 150 RMB to create, okay? Guaranteed profit, no loss.

Let's look at this ugly-cute set one more time.

Suddenly, I kind of want to own it now.

Image sources | All generated by MiniMax Agent