"Aosogena" Closes Several-Million-Dollar Pre-A Round | Yunqi Capital

云启资本·August 7, 2023

Conveying Tech Aesthetics Through Cutting-Edge Technology

➤➤➤ Shanghai-based intelligent product design tool developer Orthogonal Technology (Aosogena) has announced the completion of a multi-million-dollar Pre-A funding round led by Yunqi Capital, Linear Capital, and Fengwu Capital. The proceeds will be used primarily to accelerate new product R&D and advance global commercialization.

Yunqi Capital's Perspective

Yunqi Capital has always focused on "technology innovation, industrial empowerment," with enterprise software as one of its key areas of continued investment. The firm made early bets on outstanding companies including Defeng Technology, Sobot, Tianfu Software, Cool College, and Zhenling Technology.

Han Yi, Executive Director at Yunqi Capital, said: "As AI 2.0 evolves rapidly, a new wave of intelligent products will emerge across the global tech landscape. Meanwhile, under China's Made in China 2025 initiative, industrial manufacturing will see more independently controllable and innovative industrial products and equipment built on forward-design principles — all of which depends on system simulation tools powered by Modelica technology.

Dr. Yang Ji, the company's co-founder, is a world-leading expert in Modelica technology, with extensive project experience in behavioral simulation and contributions to underlying standards development. We believe that with its deep industry expertise, advanced product design philosophy, and global vision, the Aosogena team will build an intelligent product design and system simulation platform that lowers the barrier to developing smart products and empowers advanced manufacturing and product innovation."

Delivering Tech Aesthetics Through Cutting-Edge Technology

In recent years, as global technology has advanced rapidly, frontier technologies such as AI, cloud computing, and VR/AR have reached maturity. Humanity is on the verge of an exciting new era of high-tech experiences that will give rise to a wave of novel intelligent products — unimaginable today but certain to dramatically improve human life. These products will combine more beautiful form with superior performance, while becoming more intelligent and human-centric, better managing their relationships with people and the natural world.

This requires designers and engineers to collaborate on three core design tasks: form creation (the product itself), behavior design (the product's "mind" and actions), and human-computer interaction design (how the product engages with humans and the environment).

The Aosogena team provides entirely new professional software and dedicated hardware solutions for future intelligent product design. Its comprehensive tool suite is purpose-built for modern product design teams, efficiently handling every aspect of the design process, including form creation, behavior design, and human-computer interaction design. Through its web-based platform, users can access and collaborate on projects from anywhere, enabling real-time synchronization and communication among team members. Beyond this, Aosogena's dedicated spatial computing devices offer immersive design experiences, allowing designers to enter virtual environments where they can iteratively optimize products in near-real application scenarios.

The team's entrepreneurial mission is to create high-tech products infused with humanistic and artistic elements that resonate deeply with users. Throughout the design process, they maintain humility and reverence for the deeper needs of customers and markets, relentlessly pursuing极致 user experiences. They hope to convey the humanistic spirit of innovation, care, and design aesthetics through countless subtle details in every product.

"We firmly believe that good technology shouldn't serve only cutting-edge industries, but should reach broader populations, allowing more people to enjoy the extraordinary experiences that technology brings — this is the opportunity we have as a startup. What we're striving to do is make physical behavioral simulation, this sophisticated technology, accessible and applicable to more people through an entirely new product architecture, unlocking greater potential in the future. As our slogan — Inspire Human Creativity — conveys, we hope to use our products to spark people's creativity and help more users — scientists, engineers, architects, designers, even artists — create more intelligent products that improve human life," said Dr. Yang Ji, founder and CEO.

A World-Class Expert Team Building a Better Future Together

The core technology underlying Aosogena's platform — the product behavior design module — stems from Modelica, a computer language dedicated to physical behavioral simulation. It helps users achieve breakthroughs in behavior design, the most challenging aspect of product development. Since its debut in 1978, Modelica's development and application have received sustained attention and long-term funding from numerous institutions in the EU and US, with widespread adoption in aerospace, high-speed rail, automotive, and energy industries.

During his decade as a senior scientist at the German Aerospace Center, Dr. Yang Ji participated in multiple EU-funded technology innovation and application projects related to Modelica. In recognition of his scientific contributions and the innovative nature of Aosogena's products, Technische Universität München (TUM) awarded him the 2023 TUM Ambassador honor — making him the first-ever corporate recipient in the award's history. In Dr. Yang's view, this is not merely personal recognition, but affirmation of innovation and motivation to continue dedicating himself to creating great products.

Co-founder Jia Cheng previously worked at major organizations including EMC and Huawei in both Germany and China, bringing extensive hands-on experience in computer operating system kernel development, cloud computing, and cloud storage technologies. The two founders' friendship of over 20 years has forged deep trust and默契 among the core team.

Aosogena's advisory team further strengthens the foundation for rapid product commercialization, comprising the president of the Modelica Association, a former head of new energy product R&D at Bosch Group, a pioneer in human-computer interaction and computer vision technology, and other domain experts. As the company grows, so does its team, with members hailing from leading enterprises and universities at home and abroad. Aosogena is expected to launch its products in the second half of 2023, with a target of reaching millions of users globally within the next three to five years.