5Y News | "Shuce" Raises 100 Million Yuan in New Funding Round to Accelerate Digital Transformation in Auto Industry
Build data intelligence solutions deeply integrated with business scenarios.
Shanghai Data Strategy Software Co., Ltd. (上海数策) has completed a new funding round of RMB 100 million, with SIG Asia Investments as the investor. Yuanyi Capital served as the financial advisor for this round.
As a leader in automotive data applications, Data Strategy enables digital transformation in the auto industry through data, applications, and algorithms, creating deeply scenario-integrated data intelligence solutions that comprehensively drive intelligent upgrading across the sector. Previously, 5Y Capital led its Series B round.
In 2020, China and the world at large were hit by the COVID-19 pandemic, and the automotive industry was no exception. Although China's auto market is already the world's largest by scale, overall growth has slowed, with the market shifting from expansion to stock competition, creating a severe competitive landscape. The industry is undergoing continuous breakthroughs, innovation, and transformation, with automakers urgently needing to adapt to the challenges and opportunities brought by digitalization.
This black swan event has also prompted more automakers to accelerate their digital transformation investments. Digital technology will deeply restructure the automotive value chain and operating models, with intelligent marketing and intelligent supply chain and manufacturing as key focus areas for industry upgrading. With years of deep engagement in the automotive sector, Data Strategy has entered through two core business scenarios — marketing and manufacturing supply chain — fully leveraging its technical strengths in data and algorithms to build a world-leading data intelligence application service platform for the automotive industry.
On the intelligent marketing side, Data Strategy helps OEMs build intelligent marketing digital platforms, connecting data across different internal marketing systems to achieve interconnectivity between enterprise and customer data. It delivers refined customer operations and personalized precision services to boost sales and enhance customer loyalty. Through precise algorithms, mature models, and internal-external data matching, it provides one-stop data intelligence marketing solutions that address pain points for OEMs and dealers, improving transaction conversion efficiency on the marketing side. Standard data application service products have already been formed. Starting from deep OEM deployment, it has rapidly expanded coverage to brand dealerships.
Going forward, Data Strategy will further leverage its intelligent marketing digital platform and mature algorithms to expand from brand dealerships to independent outlets, providing extended services across the full vehicle owner lifecycle.
On the intelligent manufacturing side, Data Strategy is the only domestic provider with proven experience in comprehensive C2M solutions for automakers. In 2020, it successfully expanded to multiple domestic tier-1 suppliers to leading OEMs, establishing an intelligent logistics digital platform that enables digital transparency across relevant internal departments. Through algorithms and models, it provides optimal solutions matching supply and demand between OEMs and tier-1 suppliers, ensuring the shortest delivery cycles while maintaining smooth and controllable supply chains, achieving production agility and effectively reducing manufacturing costs. Simultaneously, by connecting upstream and downstream production data across the industry chain, it has established the IDEAS supply chain intelligent collaboration platform connecting OEMs and parts suppliers, enabling end-to-end supply chain optimization from automotive parts suppliers to OEMs and driving further industrial upgrading.
Zhang Chunlin, Data Strategy's founder, chairman, and CEO, stated: "2021 marks Data Strategy's tenth anniversary. We have witnessed China's automotive industry evolve from informatization to digitalization, and have helped our OEM clients achieve many valuable and meaningful innovations. Currently, China's automotive industry is undergoing rapid digital and intelligent transformation across products and operations. Data Strategy needs to invest more R&D resources to, with our consistent professional innovation in products and services, help clients gain first-mover advantage in this era of change."
About Data Strategy
Founded in 2011 and headquartered in Shanghai, Shanghai Data Strategy Software Co., Ltd. is a high-tech company focused on big data applications in the automotive industry. Its core team combines deep backgrounds in mathematical statistical modeling with automotive industry experience, bringing years of practical expertise in big data business and technology, while maintaining keen insight into automotive industry trends and deep understanding of business implementation scenarios.
Through its accumulated and validated algorithm model groups in the automotive big data industry, leading data resource integration scale and depth, and profound understanding of industry application scenarios, Data Strategy helps automotive enterprises make better digital management transformation and business decisions, continuously developing win-win client relationships.
The company has established deep partnerships with multiple leading OEMs, achieving full coverage of industry benchmark clients including luxury brands such as Audi, BMW, Cadillac, and Jaguar Land Rover; joint ventures including SAIC-GM, SAIC Volkswagen, and FAW-Volkswagen; domestic brands represented by BYD, Great Wall Motor, and SAIC-GM-Wuling; as well as new forces such as WM Motor.
5Y Capital (formerly Morningside Venture Capital) currently manages approximately USD 3 billion in dual-currency USD and RMB funds. We believe the world would be a better place if the crazy you in others' eyes started to be believed.
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