5Y News | 5Y Capital Portfolio Company Laizanbao Group Closes New Round of Tens of Millions of USD
Focused on integrated e-commerce services for Southeast Asia.
Recently, Laizanbao Group, a portfolio company of 5Y Capital, completed a new round of financing worth tens of millions of dollars, with Taihe Capital serving as the exclusive financial advisor. This marks Laizanbao's second funding round within a year. The proceeds will be primarily used for new market expansion, infrastructure development, and service system optimization.
Haichuan Hu, Executive Director at 5Y Capital, commented: "An overwhelming proportion of e-commerce goods in Southeast Asia come from Chinese manufacturers, so the efficiency of Chinese goods flowing into Southeast Asia largely shapes the consumer experience there. Laizanbao has consistently focused on building its own logistics and fulfillment infrastructure — doing the heavy lifting, refining operations, and improving both cross-border and local fulfillment efficiency. This approach has already gained full market recognition. Strong fulfillment is the foundation of strong retail, and ultimately, Southeast Asian consumers and Chinese supply chains will be the ones to benefit."**
Founded in 2019, Laizanbao Group positions itself as a one-stop e-commerce service provider for the Southeast Asian market, offering merchants warehousing and logistics, curated supply chains, e-commerce operations, traffic and marketing, and cross-border settlement services. The company has also developed its own ERP system to help merchants with digital management. It currently operates in Thailand, Vietnam, Indonesia, the Philippines, and Malaysia, and serves as an official partner for multiple Southeast Asian e-commerce platforms.
The rapidly growing e-commerce ecosystem has fueled demand for e-commerce service providers. At the same time, Southeast Asia's relatively underdeveloped infrastructure means warehousing and logistics efficiency and costs remain significant challenges. Laizanbao Group has made substantial investments in building its own warehousing and distribution systems to strengthen its underlying service capabilities.
According to the company, for trunk line logistics, Laizanbao Group already operates dedicated China-Vietnam and China-Thailand international land transport routes. The company plans to co-found an airline with Lanmei Airlines, Royal Air Philippines, and Starmax, launching cargo routes connecting China to the Philippines and other Southeast Asian countries.**
On the warehousing front, it currently operates domestic consolidation warehouses in Nanning, Yiwu, and Dongguan, plus overseas warehouses in Thailand, Vietnam, the Philippines, Malaysia, and Indonesia. The company's warehousing space in both Thailand and Indonesia exceeds 10,000 square meters each, with over 100,000 square meters of self-operated warehousing under construction and set for delivery by year-end.
On the supply chain side, the company integrates supplier and product resources from platforms such as 1688, and is also partnering with select industrial clusters and source factories. Drawing on years of accumulated sales data from Southeast Asian e-commerce operations, it provides product selection support for Southeast Asian e-commerce sellers.
Laizanbao Group employs over 800 people across China and Southeast Asia. Its core team consists of founding members from Alibaba's Juhuasuan and other core businesses, and had years of Southeast Asian e-commerce management and operations experience before founding Laizanbao.
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