5Y News | "Daily Dark Chocolate" Raises Two Consecutive Rounds of Over 100 Million Yuan Each
Bring products that are both delicious and health-innovative to an ever-growing number of consumers.
Recently, healthy snack food company LANDBASE announced that its emerging consumer brand Daily Dark Chocolate (每日黑巧) completed two consecutive funding rounds totaling over 100 million RMB in Q2 2022. The rounds were led by Ruiyi Investment, with participation from Gopher Asset and Pernod Ricard's investment fund, while existing shareholders 5Y Capital and Yuanxing Capital continued to increase their stakes. The new capital will be used for product R&D innovation, offline channel expansion, team building, digital and intelligent brand upgrades, and global supply chain development.
5Y Capital partner Yuan Ye said: "We appreciate LANDBASE's commitment to sustainable development and resonate with Daily Dark Chocolate's brand proposition that 'Chocolate Makes Every Day Better.' Since its founding, Daily Dark Chocolate has brought delicious and health-innovative products to an ever-growing consumer base, delivering warmth, healthy joy, inspiration, and strength. The growth of a great consumer brand requires not only historic opportunities, but also the team's focus and patience. Over the past year, the two founders have led the team through continuous evolution in both strategy and execution, giving us tremendous confidence in Daily Dark Chocolate's long-term potential. Going forward, we look forward to and wish for Daily Dark Chocolate to become a representative brand that influences contemporary consumers' lifestyles."
LANDBASE founder Zhou Yu stated that LANDBASE is dedicated to innovation in the healthy food space, bringing consumers products that "make every day happier." As LANDBASE's first flagship brand, Daily Dark Chocolate has established a unique positioning around health and environmental sustainability, focusing on the inherent health attributes of dark chocolate to drive breakthrough innovations in formulation and taste. Chocolate is a long-cycle category dominated by international snack food giants, yet one where Chinese brands are notably scarce — it demands exceptionally high combined capabilities in brand strength, product strength, and channel strength. While external market conditions continue to shift, we believe consumers' pursuit of health and happiness is a consistently upward trend. Daily Dark Chocolate will always center on its brand philosophy of "making every day happier," steadily increasing category and brand penetration, with the goal of building Daily Dark Chocolate into a globally competitive Chinese national brand.
Founded in 2019, Daily Dark Chocolate is a Chinese emerging consumer brand focused on developing healthy, innovative dark chocolate products. "Daily" (每日) represents the brand's recommendation for consumption frequency, while "Dark Chocolate" (黑巧) indicates its focused sub-category — using a simple, intuitive brand name to directly reach target consumers, with the aspiration that dark chocolate becomes a healthy daily snack for consumers. Currently, Daily Dark Chocolate's offline retail presence covers over 100,000 points of sale, with online channels including its Tmall flagship store, WeChat shop, and JD.com flagship store. It also ranked first in the dark chocolate sub-category and third in the overall chocolate category during Tmall's 2022 618 shopping festival.
Following this funding round, Daily Dark Chocolate's investors include: Greenwoods Capital, Source Code Capital, 5Y Capital, Yiyuan Capital, iQIYI, Yuanxing Capital, Ruiyi Investment, Gopher Asset, Pernod Ricard's investment fund, and Zhulu Capital.
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