5Y News | Southeast Asian E-Commerce Service Provider *Laizanbao* Closes Series A of Over RMB 100 Million Led by 5Y Capital
A one-stop integrated e-commerce service provider for the Southeast Asian market.
Southeast Asian e-commerce service provider Laizanbao Group announced the completion of a $16 million Series A funding round, led by 5Y Capital, with participation from Yingdong Capital and existing shareholders. Previously, Laizanbao had received angel investment from Starmax Liya Group and Pre-A funding from Suizi Wealth. The total amount raised across all three rounds is close to RMB 200 million.
Peter, Vice President at 5Y Capital, stated: "If you want to get rich, build roads first. Laizanbao is committed to constructing a major thoroughfare between China and Southeast Asia that integrates commercial flow, logistics, and capital flow, bringing consumers a shopping experience that is abundant, fast, high-quality, and affordable. Across different regions globally, e-commerce infrastructure and supply-demand dynamics are at varying stages of development. Southeast Asian e-commerce infrastructure is still rapidly evolving, and companies capable of building robust, heavy-asset infrastructure have the opportunity to secure better positions in the long run. Laizanbao is unlike traditional service providers and unlike ordinary e-commerce sellers — it represents a new species in the Southeast Asian e-commerce ecosystem. We are very optimistic about the company's growth potential and evolutionary possibilities in Southeast Asia's vast and still early-stage e-commerce market."
Founded in 2019, Laizanbao positions itself as a one-stop integrated e-commerce service provider for the Southeast Asian market. Drawing on accumulated experience and data from the e-commerce sector alongside its proprietary international warehousing and distribution system, Laizanbao offers merchants expanding into Southeast Asia end-to-end services spanning supply chain product selection, logistics fulfillment, e-commerce operations, and localized marketing.
Currently, Laizanbao operates China-Vietnam and China-Thailand international land transport lines, China-Philippines, China-Malaysia, and China-Indonesia international air freight lines, overseas warehouses in Thailand and the Philippines, a domestic consolidation warehouse in Nanning, three major domestic operations centers in Hangzhou, Weifang, and Shenzhen, and a Southeast Asian multilingual customer service center in Nanning.
As cross-border e-commerce has grown rapidly, e-commerce service providers have been lending support at every stage of Chinese brands going global. In recent years, a wave of service providers has emerged in areas including ERP, supply chain, product selection, and marketing, attracting investor interest. At present, most cross-border e-commerce service providers focus on offering services for single or multiple segments, while merchant demand for "one-stop solutions" remains largely unmet. Meanwhile, inadequate infrastructure development in Southeast Asia means that Laizanbao believes the market urgently needs third-party professional service providers with integrated front-end and back-end capabilities.
Laizanbao's core team consists of founding employees from Alibaba's Juhuasuan and Taojinbi platforms, with years of local e-commerce operations and service experience in Southeast Asia. The company currently employs over 600 people domestically and internationally. Following this funding round, Laizanbao will continue building out its fulfillment network across Southeast Asian countries, strengthening its supply chain system and product selection capabilities, and deepening its expansion into financial payments and digital upgrade services.
5Y Capital (formerly Morningside Venture Capital) currently manages approximately RMB 32 billion in dual-currency USD and RMB funds. 5Y Capital seeks out, supports, and inspires lonely entrepreneurs, providing them with support ranging from spiritual encouragement to full operational assistance. We believe that if the "crazy" you that others see begins to be believed in, the world will become a different place.
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