5Y News | Indonesian E-Commerce Solutions Provider *Desty* Closes New Funding Round
Building a one-stop service platform for Indonesian merchants.
Indonesian e-commerce solutions provider Desty recently announced a new funding round led by Square Peg. This follows its $3.2 million Pre-A round and $5 million Pre-A+ round in 2021.
5Y Capital led Desty's $3.2 million Pre-A round.
Haichuan Hu, executive director at 5Y Capital, said: "Millions of small and medium-sized merchants are a vital part of Southeast Asia's economy and employment. These merchants need better tools and more robust commercial infrastructure — especially as digital penetration accelerates today. Desty started with software products and gradually moved into the transaction layer between merchants and consumers. There's enormous room for value creation along this path."
Founded in 2020 by Mulyono Xu and Bill Wang, both formerly with Alibaba's international business, Desty offers Indonesian merchants an integrated product platform with a full suite of digital tools for running their businesses. Desty now serves nearly one million Indonesian merchants across multiple categories, including online e-commerce sellers and offline restaurant chains.
Over the past year, Desty has continued refining its product lineup to provide full-stack, full-scenario transaction services. Current products include personalized marketing pages (desty.page), store-building tools (desty.store), offline ordering (desty.menu), and an omnichannel dashboard (desty.omni).
In recent months, Desty has rolled out new features to help merchants strengthen their transaction capabilities. The company's GMV has maintained month-over-month growth of over 250%.
Mulyono Xu, CEO of Desty, said: "Indonesia's digital economy is distinctly fragmented. Merchant traffic, sales channels, payments, logistics — every link in the chain is scattered. Our toolset brings merchants a full-stack, integrated solution that directly addresses the pain points Indonesian businesses face."
5Y Capital seeks out, supports, and inspires founders who dare to go it alone — providing everything from moral support to operational backing. We believe that when the world starts believing in the "crazy" ideas others dismissed, things get interesting.
BEIJING · SHANGHAI · SHENZHEN · HONG KONG
