5Y News | Corporate Interactive Learning Platform UMU Closes Series C3 Funding Round of Several Hundred Million RMB

五源资本五源资本·November 1, 2021

Redefining SaaS for the Internet Era.

Recently, UMU announced the completion of its Series C3 funding round, raising several hundred million RMB. The round was led by China Renaissance's new economy fund, with 5Y Capital participating, and China Renaissance served as the exclusive financial advisor. Over the past year, UMU has completed six consecutive funding rounds, earning strong backing from leading investors including Gaocheng Capital, Hillhouse, 5Y Capital, and China Renaissance's new economy fund. With this multi-round capital support, UMU has assembled an exceptional global team, achieved major breakthroughs in product and technology, and seen rapid growth in its core business.

"UMU isn't just building a corporate training business — it's helping companies transform performance and productivity through learning, which I believe holds tremendous long-term value and growth potential," said Kai Liu, partner at 5Y Capital. "In the less than six months since our last investment, we've been thrilled to see UMU achieve major breakthroughs in combining AI technology with commercial applications. Centered on its core AI technology, UMU has secured multiple invention patents and deeply integrated AI with enterprise learning scenarios, achieving scaled commercialization of AI applications, successfully breaking through the AI adoption curve, and truly realizing AI deployment and application."

UMU focuses on building an outcome-oriented learning platform, providing one-stop solutions for enterprise learning. Grounded in learning science and AI, it constructs new intelligent learning scenarios. UMU's interactive learning platform connects every stage of "teaching, learning, practicing, testing, and applying," helping learners bridge the gap from "knowing" to "doing," and improving employee productivity and performance. UMU brings together the industry's best partners to jointly develop the content market, creating an enterprise learning ecosystem that combines course-based learning with daily community learning. UMU leads innovation globally, serving 208 countries and regions worldwide. Nearly 100 Fortune 500 companies are UMU clients, with over 70 million end users, and UMU provides free services to 30 million public school teachers globally.

UMU consistently adheres to the principle of "people, product, profit" — get the right people, and you can build the right product; get the right product, and you can achieve scalable profit. UMU continuously recruits exceptional talent, assembling global product and R&D teams, customer-facing teams, and specialized capability teams across China, Japan, and the United States, bringing together top talent in product management, engineering, sales, finance, HR, and other professional domains, enabling leapfrog organizational development. UMU will also use this funding round to continue investing in recruiting outstanding talent and organizational development.

UMU Product & R&D Annual Meeting: Hackathon

Organizational development has driven transformative innovation in UMU's products and technology. Enterprise digital transformation is not simply about informatization, going online, or going mobile. The connections between stakeholders and applications within enterprises remain fundamentally at the IT level. After digital transformation, a true internet platform should fully connect enterprises with suppliers, partners, customers, and users, enabling broad collaboration, cooperation, innovation, and creation.

With strong financial and SaaS metrics, UMU has redefined what makes an excellent SaaS product and business model in the internet era. In 2021, UMU officially launched its course marketplace. Through powerful course design and upgrade capabilities, it empowers traditional training institutions and trainers to redesign and upgrade courses in effective, interactive ways, delivering more impactful learning programs for enterprises and achieving industry-wide connection, cooperation, and mutual benefit.

Learning science and AI technology have brought breakthrough changes to the form and outcomes of enterprise learning, shattering the performance ceiling from knowledge formation to behavioral change. Scenario × Technology = Product. Based on deep industry and business insights, together with an exceptionally strong technical team, UMU has secured multiple core AI technology patents and achieved major breakthroughs in combining and applying AI with enterprise learning scenarios. UMU AI is deeply rooted in the enterprise learning field, providing one-stop solutions for Fortune 500 companies and industry leaders, delivering qualitative performance breakthroughs for solution-based sales and retail sales teams.

Sales effectiveness is what CEOs care about most. In the global market, demand for sales effectiveness improvement has always been massive, yet effective supply remains scarce: solutions that work are expensive and can't scale; solutions that scale don't work well. In recent years, enterprise digital transformation has made numerous attempts at improving sales effectiveness — CRM, data middle platforms, BI, chatbots — but salespeople who are truly accountable for sales metrics have only received digitalized management, without gaining real digital empowerment for their sales capabilities and performance improvement. Therefore, improving sales effectiveness requires not just technology enablement, but also extensive, specialized learning science principles and best practices.

Since its founding, UMU has served numerous Fortune 500 and industry-leading companies with high-productivity sales organizations, from which it has extracted and abstracted a value-centered sales methodology. UMU combines best practices with AI technology to help new salespeople ramp up, accelerate new product launches, and improve sales team productivity, providing one-stop solutions for building high-productivity sales teams and becoming the driving force for enterprise organizational development, thereby achieving sustainable business growth. UMU's sales effectiveness solutions are widely applied in pharmaceuticals, new retail, automotive, manufacturing, real estate, finance, and other sectors, achieving progress from cognitive change to behavioral change to performance improvement, helping companies break through their performance ceilings.

Organizational development, product and technology breakthroughs have fueled UMU's rapid business growth. Numerous leading and high-potential companies in pharmaceuticals, education, retail, manufacturing, finance, and other industries use UMU as their enterprise learning platform, with continuous renewals and upsells.

This rapid growth has drawn significant attention and recognition from investors. The lead investor in this round, China Renaissance's new economy fund, has become a top-tier domestic investment fund with total assets under management approaching 70 billion RMB. 5Y Capital, the investor in UMU's Series C2 round, continues to be bullish on UMU and participated in this round as well.

Looking ahead, UMU will continue its commitment to using learning science and AI technology to drive talent development, business development, and organizational development, making enterprise learning truly bring about behavioral and performance change, and enhancing core enterprise competitiveness.

5Y Capital (formerly Morningside Venture Capital) currently manages approximately 32 billion RMB in USD and RMB dual-currency funds. 5Y Capital seeks out, supports, and inspires entrepreneurs who are going it alone, providing them with support ranging from spiritual encouragement to full business operations. We believe that if the "crazy" you that others see starts to be believed in, the world will become a different place.

BEIJING · SHANGHAI · SHENZHEN · HONG KONG

WWW.5YCAP.COM