Trade Barriers Escalate Again: How to Break Through on the Path of Globalization | Apr 20 Offline Event Registration Now Open

The anti-globalization "fire" still burns, and the current tariff chaos is undoubtedly pouring more fuel on it.

Yet, turning the pages of history, challenges — war clouds, economic depressions, tariff walls, financial storms — have repeatedly hit pause on globalization, while also pushing it to evolve and move forward.

From the ancient Silk Road and the Age of Discovery in the 15th century, through two industrial revolutions to the information age, globalization has曲折 developed for centuries. As Marc Levinson writes in The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, "Globalization has been continually adjusting to technological change, demographic pressures, entrepreneurial ambition, and government action." This was true in the past, and remains so today.

So, rather than pessimistically declaring that globalization is ending, we'd rather explore some genuine questions about it:

• When tariff barriers rise high, what opportunities does globalization still hold? Will the world return to the old script where every nation looks after itself at its neighbor's expense?
• Against the backdrop of slowing globalization, what changes are taking place in global supply chains?
• Is now a good time to embark on a global business adventure? If you're already on the journey, how do you break through and seek growth?
• Since a major outlet for technology is consumption, how can technology — including AI — empower consumer brands?

On the afternoon of April 20, 2025, FreeS Fund will host a themed conference, "The Globalization Path of Tech-Consumer Brands," in Nanshan, Shenzhen.

At the event, strategy experts from top global platforms, frontline entrepreneurs, and investors will discuss trends and strategies for global supply chain restructuring, share practical cases of digitalization and intelligentization in the consumer industry, and exchange ideas on new approaches combining AI technology with consumer internet.

We sincerely invite brand founders, corporate executives, and industry partners who care about globalization and tech-consumer brands to join us on-site for in-depth conversations. Scan the QR code in the poster below to register.

Globalization is not a multiple-choice question — it's a matter of survival.

On the path of "doing what's right, not what's easy," we look forward to walking alongside you. See you in Shenzhen on the afternoon of April 20!

▍Special Thanks

Amazon Web Services

ebrun, New Wave Consumer

EqualOcean, Baijing Chuhai

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