IPO, 7 Insights, 20+ Awards... In 2019, We Continued to "Do What's Right, Not What's Easy" | FreeS Fund Blackboard · December

峰瑞资本峰瑞资本·January 3, 2019

A new year to stay grounded and keep pushing forward.

FreeS Fund's December newsletter — sharing the latest updates with our long-time supporters:

  • FreeS Fund invested in SoundAI's Series B round.
  • FreeS Fund hosted an offline CEO sharing session called "FreeS Talk."
  • FreeS Fund received multiple honors: "2018 Top 10 Angel Investment Institutions," "2018 Top 50 Venture Capital Funds," "2018 Jiemian China Top VC Firms Top 50," "Top 10 AI Sector Investment Institutions," "Top 10 New Consumer Sector Investment Institutions," "2018 New Consumer Unicorn Investment Institutions Top 20," "2018 NBI Awards Industry Impact · Investment Institution of the Year Top 20," and "Golden Investment Awards · 2018 Emerging Investment Institution Top 20." FreeS Fund founding partner Feng Li was named "2018 Top 10 Angel Investors," "2018 Top 100 Founding Partners Favored by FOFs," and "Golden Investment Awards · 2018 Outstanding Investor Top 20."

Good news from the FreeS family:

  • Consumer: 360 Finance listed on NASDAQ; Onion Math turned 5.
  • Deep tech: Xinyi Information Technology raised a Series A in the tens of millions; SoundAI helped China Mobile build its first smart speaker with landline functionality; Jiuzhou Yunjian successfully conducted ignition tests on a liquid oxygen-methane rocket engine thrust chamber; EFY Intelligent Control and Qingtao Energy formed a strategic partnership.
  • Awards: Three Squirrels made the "2018 New Consumer Unicorns Top 50"; Huasheng Haoche ranked on "China's Top 100 Innovative Growth Companies"; IceKredit and SoundAI won spots on "2018 China Enterprise Service Innovation Growth Top 50"; IceKredit was shortlisted for "2018 China Leading Fintech 50"; XtalPi was named among "Global Top 20 AI Drug Development Companies"; Particle Fever and Chicecream made "2018 Top 10 Social Retail Influence Brands"; Shuabao Technology (Taojinjia) received the "2018 Inclusive Finance Competitiveness Enterprise Award."

In the new year, FreeS Fund will continue moving forward with steady resolve, looking forward to meeting innovation and the extraordinary.

FreeS News

1

FreeS Fund Invests in SoundAI's Series B

SoundAI recently completed a 200 million RMB Series B round, led by Yida Capital with follow-on investments from FreeS Fund and Zhengju Capital, plus participation from Zhongguancun Bank and InnoVen Capital. In May 2016, FreeS Fund led SoundAI's angel round.

With this funding, SoundAI will continue investing in frontier acoustic technology and AI-powered interactive technology, continuously uncovering user needs, maintaining rapid R&D iteration, refining product user experience, expanding platform services to more voice-enabled vertical scenarios, providing more quality voice interaction and language intelligence services, and accelerating business expansion across industries and the scaled deployment of products and platform services. (See coverage: [Leiphone] Exclusive: SoundAI Announces 200 Million RMB Series B, Interview with Chen Xiaoliang)

2

FreeS Fund Hosts "FreeS Talk," an Offline Sharing Session for Portfolio CEOs

"FreeS Talk" is an intimate offline gathering for CEOs in the FreeS family. We invite seasoned experts and battle-tested FreeS family CEOs to share knowledge and experience on topics our CEOs care about.

On the last Friday afternoon of December, we met with 7 CEOs from our technology portfolio to discuss how tech companies grow, and were fortunate to hear them open up about their journeys through 2018. To sum it up in one sentence: turning technology into a product, and a product into a commercial good — every step, like 2018 itself, brings opportunities and challenges, setbacks and growth, alternating or arriving simultaneously.

3

FreeS Fund Awards

FreeS Fund Named "2018 Top 10 Angel Investment Institution"; FreeS Fund Founding Partner Feng Li Named "2018 Top 10 Angel Investor"

Based on industry brand influence, market activity, credibility, and social value, China Renaissance's 3rd "VC/PE Impact Investment Rankings" were unveiled in Beijing on December 18, 2018. FreeS Fund was named "2018 Top 10 Angel Investment Institution," and Feng Li made "2018 Top 10 Angel Investors." This was the second consecutive year that both FreeS and Feng received this honor. (See coverage: [Tencent Technology] China Renaissance 2018 "VC/PE Impact Investment Rankings" Unveiled)

FreeS Fund Named "2018 Top 50 Venture Capital Fund"; Feng Li Named "2018 Top 100 Founding Partners Favored by FOFs"

On December 8, at the 2018 China Private Equity Summit & China Venture Capital Industry Annual Meeting, the Golden Bridge Awards were announced. The awards aim to provide credible reference for all stakeholders through authoritative rankings, promoting survival of the fittest in the investment industry and accelerating capital market restructuring. FreeS Fund was named "2018 Top 50 Venture Capital Fund," and Feng Li was named "2018 Top 100 Founding Partners Favored by FOFs." (See coverage: [China FOF Research Center] Golden Bridge Awards 2018 China Private Equity Summit Full Rankings Released)

FreeS Fund Named to "2018 Jiemian China Top VC Firms Top 50"

On December 13, 2018, Jiemian and Yi'an Insurance Brokerage jointly released the "2018 Jiemian China Top VC Firms" rankings for the second time, with FreeS Fund making the list. The rankings particularly focus on VC firms' performance over the past three years, including new investments and exits during that period. Using three-year data allows for the fastest identification and reflection of the most mainstream, active, and newly rising forces in the venture capital industry. (See coverage: [Jiemian Rankings] 2018 Jiemian China Top VC Firms Revealed: IDG Capital, HSG, and Shenzhen Capital Group Take Top Three)

FreeS Fund Named "Top 10 AI Sector Investment Institution" and "Top 10 New Consumer Sector Investment Institution"

On December 8, at the 2018 CEO Summit & Lieyunwang Venture Capital Awards Ceremony, FreeS Fund was named "Top 10 AI Sector Investment Institution" and "Top 10 New Consumer Sector Investment Institution." The rankings focus on investment institutions that have consistently deepened their presence in AI and new consumer sectors, evaluating fundraising, investment deployment, exits, returns, and industry reputation. (See coverage: [Lieyunwang] Lieyunwang 2018 "Top 10 AI Sector Investment Institutions" Rankings Released!)

FreeS Fund Named to "2018 NBI Awards Industry Impact · Investment Institution of the Year Top 20"

On December 18, the "Future Order · 2018 NBI Awards Annual Influence Selection Awards Ceremony" was held in Beijing, unveiling a series of rankings related to future influence. The "2018 NBI Awards Industry Impact · Investment Institution of the Year Top 20" was evaluated across three dimensions: capital heat, industry impact, and innovation discovery — with FreeS Fund making the list. (See coverage: [Pintu Business Review] 2018 NBI Awards Industry Impact · Top 20 Investment Institutions)

FreeS Fund Wins "Golden Investment Awards · 2018 Emerging Investment Institution Top 20"; Feng Li Named "Golden Investment Awards · 2018 Outstanding Investor Top 20"

On the evening of December 22, the third annual Golden Investment Awards ceremony was held in Haikou, hosted by the Hainan Provincial Department of Industry and Information Technology and the Haikou Municipal People's Government, and organized by Qifeng Group. Expanding beyond the previous single-dimension focus on angel investing, this year's awards introduced a new structure combining comprehensive rankings, vertical rankings, and special rankings — designed to evaluate and honor investors' 2018 contributions more comprehensively, scientifically, and meticulously. FreeS Fund received two institutional awards: "Golden Investment Awards · 2018 Emerging Investment Institution Top 20" and "Golden Investment Awards · 2018 Best Blockchain Investment Institution Top 10"; Feng Li, founding partner of FreeS Fund, was named to the "Golden Investment Awards · 2018 Outstanding Investor Top 20."

FreeS Fund Named to "2018 New Consumer Industry Unicorn Investment Institution TOP 20"

To identify investment institutions with exceptional discovery capabilities and growth acceleration in the new consumer industry, and to establish industry benchmarks, Chuangye Heima and its subsidiaries iHeima and Yecao New Consumer invited over 100 quality investment institutions starting in November. Through multi-dimensional evaluation of invested projects' valuations, follow-on financing rates, growth trajectories, and engagement depth, they produced the "2018 New Consumer Industry Unicorn Investment Institution TOP 20." The list was released on December 2, with FreeS Fund included. (See coverage: [Yecao New Consumer] "The Era of Leaders": 2018 New Consumer Industry Unicorn Investment Institution TOP 20 List Released!)

FreeS Fund Wins "2018 New Consumer Investment Institution"

From December 13 to 14, at the "Three Begets All Things — 2018 Third Annual China New Entertainment & New Consumer Summit" hosted by Sansheng, multiple annual awards were presented: Innovative Figure of the Year, Growth Company of the Year, Investment Institution of the Year, and more. Through these awards, Sansheng hoped to pay tribute to and recognize outstanding companies, institutions, and individuals in the industry, encouraging the entire sector to develop in a positive direction. FreeS Fund was named "2018 New Consumer Investment Institution." (See coverage: [Sansheng] A Week Ago, We Honored These People | Sansheng Annual Summit)

FreeS Perspectives

▍Feng Li, FreeS Fund: Consumer Market Growth Will Accelerate

Many believe we're in a capital winter, but I see consumer market growth accelerating in the coming years, driven by three converging factors.

First, real estate's share of lending is decreasing. China's current transition from industrial production powerhouse to consumption-driven economy is a phase that both Japan and the US have experienced — and one that naturally takes time. In China's case, the situation more closely resembles Japan's: historically, real estate accounted for a high proportion of social, household, and individual lending. But current regulatory trends mean money can no longer flow into real estate as it once did. Both households and individuals will take on relatively less high-leverage home buying.

Second, per capita income is rising. If existing national policy targets hold, and per capita income continues to grow over the next decade while real estate's share of spending decreases, total consumption volume will expand.

Third, China still has room for urbanization growth. With roughly 10-plus percentage points of urbanization potential remaining, Chinese cities will add over 100 million urban residents, creating new incremental consumer markets. (See coverage: [China Renaissance Alpha] Feng Li, FreeS Fund: Consumer and Healthcare Will See Huge Incremental Markets | Dialogue on Influence; [Li Xiang Knowledge Briefing] Feng Li: Consumer Market Growth Will Accelerate)

▍Feng Li, FreeS Fund: Even in Regulatory Cycles, Fintech Entrepreneurship Offers Medium- to Long-Term Opportunities

Throughout China's 40 years of reform and opening up, every time a monopolistic industry was liberalized, there has been an opening cycle followed by a regulatory cycle — without exception. From agriculture in 1978 to finance in 2013, the pattern holds.

For fintech entrepreneurs, entering earliest in an opening cycle may yield first-mover advantages. But does the current regulatory environment mean no opportunities remain? Absolutely not. In a regulatory cycle, if you're doing the right things — what we call structurally aligned, cyclically appropriate innovation — it represents a rare medium- to long-term opportunity. Moreover, strict regulation weeds out many followers, and major players may hesitate to make bold moves. (See coverage: [Fantai Intelligence] Fintech Investment Logic for the Next 5-10 Years — Feng Li, Founding Partner of FreeS Fund)

▍Feng Li, FreeS Fund: Our 2019 Investment Strategy Will Be More Aggressive

When FreeS was founded three years ago, we decided to invest in technology + real economy projects. Looking at results today, technology projects now comprise 40% of our portfolio, spanning chips, intelligent manufacturing, new materials, environmental protection, biomedicine, and other fields.

For 2019, I've advised our investment team to be more aggressive, or more proactive — while maintaining quality standards, of course.

First, from a cyclical perspective, this may be a rare window in China with genuinely attractive investment opportunities and value.

Second, from an economic fundamentals standpoint, capital is shifting toward direct financing. Over the coming years, conditions will improve; we're currently at what happens to be a low point.

Third, both the economic structure and capital markets are sending positive signals to startups and investors in specific directions — whether through support, backing, or exit pathways. While these remain signals for now, given where China stands today, they should materialize within one to two years. (See coverage: [PEDaily] First 10,000-Word Feature of 2019! 30+ Top-Tier Investment Firms Reveal New Strategies)

▍Huang Hai, FreeS Fund: MINISO's Breakthrough in the E-Commerce Era Demonstrates the Vitality of Offline Models

The ten-yuan shop MINISO now operates over 2,000 stores globally. Its rapid expansion stems from a unique "tightly controlled" franchise model: revenue goes directly to franchisees, while management and merchandise are fully controlled by headquarters. By upgrading the traditional franchise approach, MINISO shifted from profiting on margins to profiting on cash flow, giving it strong resilience even as economic headwinds intensify.

The experience of Japan's DAISO, pioneer of the ten-yuan shop format, also proves the format's durability during economic downturns. Each MINISO store carries approximately 2,500 SKUs, primarily consumables. Consumers don't need to spend much to enjoy the convenience of immediate gratification and the pleasure of browsing — discovering small items they didn't know they needed but will definitely use. (See coverage: [Huang Hai on Zhihu] Crazy Investment Circle #27: MINISO's Ten-Yuan Shop World)

FreeS Family Updates

1

Consumer | FreeS Angel Round Project 360 Finance Lists on NASDAQ

On December 14 US Eastern Time, 360 Finance officially began trading on the NASDAQ exchange under the ticker "QFIN," with an IPO price of $16.50 per share. The first fintech IPO from a major Chinese internet ecosystem was born.

In 2015, FreeS Fund (FREES FUND) invested in the angel round of Youdao Wealth and facilitated its merger with 360 Finance. Following the merger, FreeS became one of 360 Finance's shareholders, witnessing its growth into a leading technology platform connecting borrowers with financial partners. (See coverage: [FreeS Fund] Congratulations to 360 Finance on Successful NASDAQ Listing | FreeS IPO News)

2

Consumer | Onion Math Turns 5

Since its founding in 2013, Onion Math has consistently focused on teaching and product R&D, integrating curriculum design with technology to create learning experiences that captivate children — helping students develop genuine love for learning, easily master knowledge independently, and empowering teachers to teach more efficiently, fostering deep integration of teaching and learning.

This dedication to teaching quality and meticulous crafting of learning experiences has cultivated exceptional word-of-mouth among students, teachers, and parents, earning praise from tens of millions of users. Over five years, Onion Math has helped 20 million students learn efficiently and independently, and become an intelligent teaching assistant to 500,000 teachers. (See coverage: [Onion Math] Onion Math Turns 5, Some Words We'd Like to Share)

3

Deep Tech | Xinyi Information Technology Raises Tens of Millions in Series A

IoT communication chip provider Xinyi Information Technology has raised tens of millions of yuan in a Series A round, with investors including Bangsheng Capital, Qianhai Equity Investment FOF, Septwolves, Dongfang Jiafu, and CEC. The funds will be used primarily for new product R&D and team building. Previously, the company received Pre-A funding from Goldcard Smart, and angel investments from FreeS Fund, Pudu Technology, and CASSTAR.

Founded in March 2017, Xinyi Information Technology's core team hails from well-known chip companies including Broadcom, Qualcomm, Max Linear, and Huawei, with an average of more than ten years of industry experience. Founder and CEO Jianhong Xiao graduated from Peking University with a bachelor's degree and earned his PhD from Texas A&M University in the US. He previously served as Senior Principal Scientist at Broadcom, leading R&D for broadband RF transceivers, and holds five US patents. (See coverage: [36Kr] 36Kr Exclusive | Building NB-IoT Chips from Smart IoT Niche Scenarios, "Xinyi Information Technology" Raises Tens of Millions in Series A)

4

Deep Tech | SoundAI Helps China Mobile Build First Smart Speaker with Landline Functionality

At the 2018 China Mobile Global Partner Conference, China Mobile unveiled its first smart speakers with landline functionality, the S1 and mini S1, custom-built by SoundAI. The speakers run on SoundAI's intelligent interaction system SoundAI Azero, offering end-to-end voice services from wake-word recognition and semantic understanding to speech synthesis, plus content services and customizable skills. (See coverage: [SoundAI] SoundAI's Intelligent Interaction System Azero Helps China Mobile Build First Smart Speaker with Landline Functionality)

5

Deep Tech | Jiuzhou Yunjian Successfully Conducts Ignition Test on LOX-Methane Rocket Engine Thrust Chamber

On December 10, 2018, Jiuzhou Yunjian (Beijing) Space Technology Co., Ltd. successfully conducted a short-duration hot-fire test of the full-scale thrust chamber for its "Lingyun" 10-ton variable-thrust liquid oxygen-methane rocket engine. The test yielded combustion, heat transfer, and flow resistance characteristics that all met design expectations. It also validated the ignition compatibility and operational coordination between the self-developed torch electrical ignition system and the thrust chamber, as well as the thrust chamber's reliability across multiple thrust levels. (See coverage: [Jiuzhou Yunjian] Jiuzhou Yunjian Successfully Conducts Ignition Test on LOX-Methane Rocket Engine Thrust Chamber)

6

Deep Tech | EFY-UAV and Qingtao Energy Form Strategic Partnership

Two FreeS Fund portfolio companies, EFY-UAV and Qingtao Energy, recently signed a strategic cooperation agreement. The two parties will leverage their respective strengths in intelligent aviation and solid-state battery technology to collaborate on drone battery development, solid-state battery applications, battery recycling, and cascading utilization, jointly advancing innovation in China's drone and new energy industries.

To enable full-lifecycle comprehensive use of industrial drone batteries, the companies will also establish a circular development system for cascading utilization and recycling of drone batteries, achieving safe, efficient, and environmentally friendly battery applications for industrial drones. (See coverage: [EFY-UAV] EFY and Qingtao Form Strategic Partnership, Potentially Tackling Drone "Battery Life" Pain Point)

7

FreeS Fund Portfolio Company Awards

▍Three Squirrels Makes "2018 New Consumption Industry Unicorn Top 50"

On December 2, Chuangyebaima (iheima.com) released its "2018 New Consumption Industry Unicorn Top 50" list, with Three Squirrels making the cut. The list recognizes innovative enterprises that lead their sub-sectors, translate technology into real business, maintain sustainable revenue growth, demonstrate industrial advancement, and show high growth and explosive development. (See coverage: [Yecao New Consumption] Who Are the Game-Changers? 2018 New Consumption Industry Unicorn List Announced)

▍XtalPi Selected for "Global Top 20 AI Drug Development Companies"

In 2019, Deep Knowledge Analytics, a subsidiary of deep tech investment fund Deep Knowledge Ventures, screened out companies specializing in core scientific R&D from 1,000 global AI Healthcare companies. In mid-December, Deep Knowledge Analytics selected the "Global Top 20 AI Drug Development Companies," with XtalPi ranking among the top performers. (See coverage: [Qianzhan.com] Global Top 20 AI Drug Development Companies! Putting AI at the Forefront of Biopharma: Innovate or Perish)

▍Huasheng Haoche Wins "China Top 100 Innovative Growth Enterprises," IceKredit and SoundAI Take "2018 China Enterprise Service Innovation Growth Top 50"

On December 5, the Cyzone 100 Future Leaders Summit and 2018 Cyzone Annual Conference was held in Beijing, with multiple awards announced. For this year's list, Cyzone evaluated companies on innovation capability, growth potential, team management, and performance across six consecutive quarters. Huasheng Haoche was selected for "China Top 100 Innovative Growth Enterprises," while IceKredit and SoundAI were named to the "2018 China Enterprise Service Innovation Growth Top 50." (See coverage: [Cyzone] 2018 Cyzone 100 List Released — We Picked the 100 Fastest-Growing Companies from Thousands, Who's Your Pick?)

▍Particle Fever and Chicecream Named "2018 Top 10 Most Influential Social Retail Brands"

At the recent Huxiu F&M Innovation Festival, Particle Fever and Chicecream made the final cut for Huxiu's "New Forces in Social Retail" list, earning the title of "2018 Top 10 Most Influential Social Retail Brands." Also on the list were well-known retail brands including HEYTEA, Coffee Box, and Luckin Coffee.

To compile this list, Huxiu comprehensively mapped players in social retail and new consumption, ultimately selecting 31 platforms and 19 brands based on data dimensions including founding date, funding velocity, user reputation and registered user base, and market attention (WeChat/Baidu index, third-party sales data). From there, the final 20 top companies were chosen based on a weighted combination of votes from hundreds of Huxiu authors (60%) and professional reviews from retail and consumption KOLs (40%). (See coverage: [Huxiu] First New Forces in Social Retail List Revealed)

▍Shuabao Technology Wins "2018 Inclusive Finance Competitiveness Enterprise Award"

On December 20, 2018, the "2019 Zhongguancun FinTech Forum and 6th Inclusive Finance Forum," co-hosted by the Zhongguancun Internet Finance Institute, China Internet Finance 30 Forum (CIF 30), and Guopei Institution, was held in Beijing. Shuabao Technology received the "2018 Inclusive Finance Competitiveness Enterprise Award." (See coverage: [Jinfen Service Home] Technology Builds Inclusive Finance, Shuabao Technology Wins "2018 Inclusive Finance Competitiveness Enterprise Award")

▍IceKredit Makes "2018 China Leading FinTech 50"

On December 28, KPMG released its "2018 China Leading FinTech 50" list, with IceKredit making the cut based on its breakthrough technological innovation, outstanding industry contribution, and excellent market performance and growth potential. This list is one of the most authoritative and prestigious evaluations in the fintech industry. All listed companies are committed to driving transformation in financial services through technological innovation, actively exploring and applying leading information technologies, and using disruptive innovation to improve financial service efficiency. (See coverage: [IceKredit] Major News | IceKredit Named to KPMG China Leading FinTech 50 for Three Consecutive Years)

8

Perspectives from the FreeS Fund Family

▍Onion Math's Linfeng Yang: Online Education Shouldn't Be a "Zero-Sum Game"

A zero-sum game is a competitive contest with clear winners and losers — one side's gain is the other's loss, and society's overall benefit doesn't increase. There's no better way to describe today's online education market. Under the prevailing online education models, quality teachers inevitably prioritize serving those who can afford high prices. This means that non-high-income families, and the vast majority of ordinary households in third- and fourth-tier cities and rural areas, struggle to access good teachers online.

Most current education models are consumer-side internet: quality resources concentrate on a small few, while the majority go without. Education needs supply-side upgrading — making quality education digital, internet-enabled, and the entire learning process intelligent and transparent, so that everyone benefits simultaneously. (See coverage: [36Kr] Onion Math's Linfeng Yang: AI Human-Computer Interaction Learning Unlocks Online Education 3.0 Era | 36Kr Exclusive)

▍Tingjiandan CEO Wenchao Liu: In 2019, Industrial Internet Will Only Get Hotter

As life and consumption scenarios move online, industrial sectors embracing the internet has become an unstoppable trend — they are an indispensable link in economic circulation. It's easy to foresee that in 2019, industrial internet will only continue heating up.

What Tingjiandan is doing is empowering the parking industry through internet technology.

Looking back at different stages of internet development, early internet builders made portals, then social platforms, and now vertical business models — most visible commercial opportunities have already been mined. The greatest value of internet platforms, especially mobile internet, lies in making information transparent and shareable in real time, using platforms to match fragmented demand and supply. Based on this logic, internet empowerment of industries related to circulation and product transactions produces 1+1>2 effects. (See coverage: [36Kr] Tingjiandan CEO Wenchao Liu: Industrial Internet Momentum Builds, How Will Parking Business Models Evolve)

▍Social Touch's Rui Zhang: To Win Chinese Consumers, Telling a Good "China Story" Is Crucial

The rise of "guochao" (China chic) and "guofeng" (China style) in 2018 makes clear that Chinese consumers' values today are tightly intertwined with China's political, economic, and social environment. To win them over, telling a good "China story" is crucial. Moreover, as supply chains improve, technological innovation spreads faster, and market information becomes more transparent, product homogenization is increasing across most industries rather than decreasing. As a result, brand storytelling is increasingly moving toward embracing and explaining values, and less toward explaining product features.

Classic cases from consumer goods in recent years amply illustrate this trend. Even mega-brands dare to publicly embrace relatively sharp values — the more distinctive the values story, the more controversial it will inevitably be. But in today's media environment, a controversial brand is worth far more than a controversy-free, so-safe-nobody-talks-about-it brand. (See coverage: [Social Touch] Telling a Good "China Story," Welcoming the Era of "China Marketing")

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