Ze Jin Financial Services Completes Tens of Millions of RMB in Series A Funding, Using Technology to Return Finance to Its Roots | FreeS Fund Investment News
Tailored Solutions + One-Stop Service
" Investor Perspective
Zhiyuan Zhao, Vice President, FreeS Fund
Email: zzy@freesvc.com
ZeKing Financial Services has assembled a veteran team with years of commercial banking experience, and has pioneered the "rongdan" (融单) solution — an innovative approach to connecting upstream and downstream players in supply chain finance. Since its founding, the company has expanded its services from core enterprises to chain-affiliated businesses, broadened its industry coverage from home appliances to comprehensive one-stop services, and extended its solutions to ABS and payments. This demonstrates the team's deep understanding of the financial sector and its innovative spirit. I believe that with the country now fully committed to advancing SME financing, ZeKing will achieve even greater success.
"
ZeKing Financial Services Raises Tens of Millions of RMB from SOE China Merchants Capital, Gaining Market Recognition for One-Stop Industrial Financial Services
Source: ZeKing Financial Services
ZeKing Financial Services, a rising player in China's industrial fintech space, recently announced the completion of a Series A round worth tens of millions of RMB. The investor is China Merchants Capital, the venture capital arm of state-owned enterprise China Merchants Group. Founder Min Wei said the new funding will be directed primarily toward innovative R&D and building out the company's industrial finance operations system, helping all clients accelerate growth amid the current window of opportunity in industrial finance.
Focused on Industrial Finance
Founded in 2015, ZeKing Financial Services specializes in the "Internet Plus" industrial finance sector. It provides clients with consulting and planning for financial product strategies, online business platform development, and online-plus-offline business operations support. It is the first pure fintech company in China to offer one-stop industrial financial services while not engaging in any financial business itself.
The company's main clients fall into two categories:
- The first consists of industrial finance companies under large listed enterprises, Fortune 500 companies, and central or state-owned enterprises — such as factoring firms, financial leasing companies, and finance companies. ZeKing addresses their pain points by delivering financial products, technology R&D, and business operations and promotion resources on demand, helping these industrial finance companies achieve goals related to business scale, cost efficiency, and risk control.
- The second consists of external financial institutions such as banks and securities firms. Through its proprietary Industrial Finance Factory and ABS Factory, ZeKing provides one-stop solutions for online supply chain finance innovation between banks and enterprises, inclusive finance innovation, and online supply chain finance ABS issuance.
The company's main product lines include:
Receivables and payables:
- Rongdan (accounts receivable credit certificate): Uses digital encryption and blockchain technology to solve for accounts receivable circulation and financing.
- Cloud Factoring: Online factoring business operations and management.
ABS issuance:
- ABS Super Factory: Supports full-online, one-stop asset collection, issuance, operations, and management for securities firms, law firms, factoring companies, core enterprises, and suppliers.
B2B payments:
- RongyiPay: Provides one-stop, customized payment and financing solutions for B2B e-commerce and centralized procurement.
- Piaoyizhuan: Offers scaled, online value-added solutions for traditional bill collection, circulation, and financing.
Tailor-Made + One-Stop Service
Compared to the consumer internet's emphasis on rapid, mass replication and building large transaction platforms, the B2B industrial finance space is fundamentally different. Variations across industries and core enterprises mean that the application scenarios and needs for the same financial product can differ dramatically.
When choosing between breadth-first and depth-first approaches, ZeKing founder Min Wei — starting from the company's positioning as a pure fintech firm — opted for "tailor-made + one-stop service." This path presents greater challenges for ZeKing itself, but creates tighter value and closer service relationships with clients. Her reasoning:
1. Standardized products struggle to meet the industrial finance development needs of large core enterprises
First, large core enterprises are the rule-makers and resource leaders within each industrial ecosystem, and they have long-term plans and development goals for industrial finance within their ecosystems. They are unlikely to inject their own industrial resources into external financial platforms — just as Taobao would not suddenly integrate with JD Finance. Second, each large core enterprise faces different pain points and problems in advancing industrial finance, and their data and information interfaces at the technical and capital levels vary. To achieve seamless integration between industrial finance and core enterprise operations, standardized products inevitably fall short, making tailor-made solutions the optimal choice.
2. One-stop service improves operational efficiency and reduces redundant client investment
Industrial finance businesses built on the internet require efficient coordination and iteration across product, IT, and operations. If customer needs identified by operations cannot be quickly implemented at the product and IT levels, the business cannot meet the "small steps, fast iteration" demands of internet operations — and in serious cases, this becomes a bottleneck that drags down business development.
ZeKing's one-stop service maximally solves the problems core enterprises previously faced when communicating repeatedly with different external service providers at different stages, and the information silos that resulted. Its unique pricing model centered on business scale creates alignment with end business volume and customer satisfaction, enabling coordinated operations with core enterprise clients that greatly improve efficiency and reduce their business costs.
3. Tailor-made solutions better enable business innovation for large core enterprises
Industrial finance is not a new topic, and China has had many practitioners. But historically constrained by technology and business models, the fragmented financing needs of small and micro enterprises along industrial chains were poorly addressed — traditional models could only "catch the big and let go of the small," solving a very small fraction of financial needs.
After years of rapid development, China's financial sector has already claimed the sweetest parts of the sugarcane. To sustain high growth, these remaining long-tail markets must be addressed through emerging technologies like the internet and big data, paired with business innovation. ZeKing's tailor-made approach can more flexibly respond to innovation needs, reduce trial-and-error costs for core enterprises, and help them nimbly realize business value innovation.
Covering Multiple Industries with Significant Results
Currently, the company serves industries including electronics and appliance manufacturing, automotive, chemicals, real estate, construction engineering, and fast-moving consumer retail. Its clients include Gree, Konka, Changhong, Haier, Sinochem, China Reform, Chery Automobile, Ankai Bus, and Anhui Construction Engineering Group. It has also established strategic partnerships with numerous financial institutions including CITIC Capital, Zhongyuan Bank, China Everbright Bank, Huishang Bank, and Mianyang Commercial Bank, helping them rapidly build industrial finance ecosystems.
By the end of 2018, ZeKing Financial Services' clients had cumulatively provided financing to over 3,000 small and micro enterprises, with total financing volume of 19.742 billion RMB across more than 25,000 transactions — with zero bad debts.
Vision: Using Technology to Return Finance to Its Original Purpose
With the strategic investment from China Merchants Capital, ZeKing Financial Services — strengthened by capital — will continue to use fintech to channel financial resources to industry, returning finance to its original purpose!
▲ Commercial Space Company "LandSpace" Raises New Tens of Millions of RMB Round | FreeS Funding News
▲ Coffee Brand "Saturnbird" Raises Pre-A Round Worth Tens of Millions | FreeS Funding News
▲ Shangyue Completes 39 Million RMB Angel Round | FreeS Funding News
▲ FreeS Angel Round Project SoundAI Technology Completes 200 Million RMB Series B | FreeS Funding News
▲ Xinyi Information Technology Raises Tens of Millions of RMB in Series A | FreeS Funding News
▲ Changmugu Medical Completes Tens of Millions of RMB Seed Round | FreeS Funding News
▲ XtalPi Completes $46 Million Series B+ Round | FreeS Funding News
▲ FreeS Angel Round Project NextVPU Completes 200 Million RMB Series A | FreeS Funding News
