BlueRun Ventures-Backed Early-Stage Project Loopit, an AI Interactive Content Community, Closes $100 Million Funding Round | BlueRun Family

Yongyue Intelligence, the parent company of AI interactive content community Loopit, has closed its latest $50 million funding round, led by global mobile gaming giant Garena, with BlueRun Ventures and numerous other institutions participating. This marks Yongyue Intelligence's third fundraising round this year, bringing its total raised to nearly $100 million.

BlueRun Ventures stated that the continued evolution of AI technology is transforming how people access information and entertainment, while also creating new commercial opportunities. The Loopit team has demonstrated solid competitiveness in AI R&D capabilities, understanding of younger users, execution pace, and early data performance. We look forward to the team continuing to explore how AI and humans can coexist, enabling technology to create more goodwill and connection in real-world scenarios. BlueRun believes AI will bring tremendous transformation and momentum to content consumption, and will continue to support the various innovations emerging in this direction.

Open this AI interactive content platform, and users can express themselves while also enjoying others' creations. Just months after launch, Loopit earned a shoutout from Elon Musk and topped entertainment charts on app stores across Europe and America.

Chen Weipeng, founder of Loopit and Yongyue Intelligence and former co-founder of Baichuan, has repeatedly shared one conviction: "In the past we distributed information; in the future we'll distribute experiences." Following this trajectory, Loopit aims to "Make Everything Playable" — the curtain is rising on the era of AI-powered content.

The latest round brings Loopit $50 million in new funding, led by Garena with follow-on investments from BlueRun Ventures, Matrix Partners China, Zhence Capital, Bairui Capital, Yaotu Capital, Eastern Bell Capital, and other institutions.

Lead investor Garena is a world-leading mobile game developer and publisher, whose hit titles include Free Fire.

This time, Garena has turned its attention to the application layer and is betting on a Chinese team — a decision that took less than a week. "Interactive content and AI-powered entertainment are still in a very early stage. At Garena, we hope to identify and support teams that want to explore new content formats in this new era, with product sense, iteration capability, understanding of large model boundaries, and entrepreneurial spirit," Garena's investment team explained.

BlueRun Ventures believes the Loopit core team's background and iteration capability are essential, and equally critical.

In conversation, Chen recalled several fundraising moments to PEDaily. One that left a deep impression came in February this year, when a user posted a Loopit video on X and received a comment and repost from Musk. This endorsement sent Loopit viral, bringing a massive wave of brand visibility and becoming a notable milestone that caught investors' attention.

Since then, Loopit has consistently ranked high on entertainment charts in Europe and America, with more and more investors coming knocking. Even though Loopit remains a very young product, Chen is candid about not fearing competition when it comes to "replication moats."

"At any given moment in an industry's early days, there will be many products that look similar. But each team's different understanding of technology and different imagination of future content forms will lead to massive product differentiation," he said.

Chen believes that translating technical understanding into product understanding and technical advantage into product advantage is the greatest competitive strength of application-oriented organizations in this era. This capability is difficult to replicate.

As a student, Chen would buy every magazine in the bookstore and play every trending game.

He calls himself an "experience junkie" — because experiencing everything is how you refine your taste. So it's easy to understand why someone with a background in building foundation models chose such a "soft" track when starting his own company: an AI interactive content creation engine and content community.

Of course, his professional experience is impossible to ignore. For a long time, Chen's work revolved around information distribution — first at Sogou working on search and information feeds, then at Soul building content communities. His more widely known role came as co-founder of Baichuan, where in 2023 he joined Chuan Wang to build the company from scratch and train its model foundation.

Familiar with content communities and deeply knowledgeable about models, questions like "What will content communities look like in the AI era?" and "Content platforms are gradually migrating from distributing information to distributing experiences" — these intuitive hunches about demand, mixed with technical intuition, kept surfacing in Chen's mind.

This startup was a natural next step. Yongyue Intelligence was formally established in June 2025. Co-founders Li Shizheng and Guo Haoyuan had worked with Chen for years; when the word "startup" was spoken, the three immediately clicked.

But exploring product direction took a full four to five months.

The team first settled on creating content through the AI coding + multimodal path. But what exactly to create went through many rounds of being torn down and rebuilt. It wasn't until September 2025 that the Loopit prototype finally emerged.

Chen explains Loopit as "loop" because he believes all content is essentially nested loops — short stories nest within larger narratives to build grand worldviews. Loopit uses shorter, more intricate micro-content to eventually form an interactive world.

In short, on Loopit you need absolutely no programming or design skills — just type your ideas in text, and Loopit will autonomously plan, optimize, and deliver dynamically generated interactive content supporting full modalities including image, voice, video, and 3D. Interaction goes beyond clicking and dragging to calling on nearly every input port on your phone — microphone, gyroscope, camera. For example, Loopit players can switch Sichuan opera masks with a flick of their head toward the screen, or blow away dandelions by speaking into the microphone.

This is a technically imaginative, complementary team, and Loopit's performance validates their extraordinary product sense: this spring, even as Loopit's DAU grew tenfold, retention and consumption time simultaneously multiplied several times over, earning it #8 on Google Play's global overall chart and #1 in entertainment — and Loopit had only been officially live for just over two months.

Alongside Loopit's explosion, we're seeing the AI-era content track undergo massive transformation.

It's easy to imagine: when a text prompt can instantly transform into high-definition video, interactive 3D scenes, or even dynamically evolving game worlds, the old logic of content distribution will naturally be completely overturned.

Reality is already rehearsing this. Recently, the Loopit community spontaneously produced two unprecedented viral trends: one is "do my makeup" — when a user uploads their photo, with cosmetics displayed below, other players can apply makeup to them; the other is "unlock my phone" — a user creates a phone, and players who crack the lock screen password can see the user's photos, messages left for players, and everything on the phone.

Fun, experience, interaction — all happening simultaneously on Loopit. In an era where AI lowers creation barriers, users are no longer just passively receiving content; people are interacting with content, and even people are interacting with each other around content.

"Today, content has become a playground where everyone can participate," Chen analogized.

But inevitably, interesting tracks are always fiercely competitive. Whether in the past or present, with every technological upgrade that transforms content formats, any track that can capture user attention evolves into a traffic entry point, ultimately becoming a battle of the gods where giants descend.

For a super opportunity of this magnitude that could define the next decade, internet giants will absolutely not sit on the sidelines. It's even foreseeable that in the next 12 to 24 months, the AI interactive content track will see unprecedentedly fierce resource allocation and traffic competition.

Chen doesn't have time to worry about all that — Loopit just wants to do first, not stop. As he explained straightforwardly about monetization: the product is developing rapidly, and to some extent future business models will be deeply tied to user characteristics; current setups may not sufficiently match the future. The team believes that the time users spend on Loopit today and the depth of content they experience will be enough to support the answer to monetization.

After all, most people firmly believe that the AI era will eventually birth its own Douyin.

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