BlueRun Ventures Leads Exclusive Investment, Deerbo Announces Tens of Millions of RMB in Angel Funding | BlueRun Ventures
Making "Smart Transformation and Digital Upgrade" Land with Real Impact

Deer Borg, a leader in heavy-industry intelligent robotics, recently announced the completion of a tens-of-millions RMB angel funding round, with BlueRun Ventures as the sole investor. Proceeds from this round will primarily fund the iterative development of multiple standardized product lines and innovation in intelligent algorithms. BlueRun Ventures stated: The Deer Borg team combines product-oriented thinking with deep understanding of heavy-industry commercial dynamics, bringing top-tier international heavy-industry perspective and full-stack experience from lighthouse factories. The team builds unmanned intelligent work cells and production lines for heavy-industry clients based on vision and control algorithms. We are highly optimistic about the diversification of heavy-industry customer demands and the trend toward digitalization and flexible manufacturing in industrial production.
Founded in 2022, Deer Borg has leveraged its accumulated process expertise and technical reserves in heavy-industry scenarios to initially complete the development of standardized intelligent loading/unloading workstations, sorting workstations, bevel-cutting workstations, grinding workstations, and other products, while building up mature algorithms in data perception, point-cloud data processing, and robot trajectory planning. Its products and technologies have already been deployed at leading enterprises in defense, aviation, nuclear energy, construction machinery, and wind power equipment, generating strong demonstration effects. In the second half of 2023, the company expects to expand both its product portfolio and volume, penetrating more top-tier customer factories.
Zhang Ben, founder and CEO of Deer Borg, said: "Heavy industry is a foundational pillar of manufacturing, with numerous sub-sectors where underlying material machining remains labor-intensive. To address the 'high variety, low volume' material challenge caused by strong product customization, machine substitution of human labor must achieve flexibility to truly deliver headcount reduction and efficiency gains — this benefits enterprises, especially leading ones, in global market competition, profit improvement, intensive management control, and safe operations."
"We have full confidence in the arrival of the major trend toward heavy-industry manufacturing upgrading. Industrial robots have long been deployed at scale in lighter industries like 3C, automotive, logistics, ceramics, and food. In recent years, with the maturation of heavy-load robot bodies and various sensing hardware, alongside the vigorous development of AI technology, the next industrial high ground is heavy-industry manufacturing. Our team's solid technical and product reserves, deep industry process knowledge, and efficient, comprehensive delivery capabilities will genuinely solve the pain points of heavy-industry enterprises, making 'intelligent transformation and digital transition' truly impactful."
Following this funding round, Deer Borg will further advance along its established product roadmap, deepen technology development, accelerate industry positioning, and maintain business growth momentum. At the same time, to build differentiated advantages and enable intelligent upgrades across factory "points, lines, and planes" dimensions, Deer Borg will broadly collaborate with automation partners on the industry side, working toward an industrial ecosystem with data fusion, sharing, and interconnectivity.
"There are many discrete manufacturing processes within heavy-industry scenarios. Achieving unmanned operations and substantially boosting production capacity — that's our product goal," noted Deer Borg CEO Zhang Ben.
Looking ahead, Deer Borg plans to continue advancing highly reliable, stable, consistent, and safe intelligent robot workstations and production-line central control platforms through product engineering feedback, continuously accumulating core algorithm technologies and system integration capabilities to provide a foundation for business extension and broad expansion, driving sustainable industry development.
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Originating in Silicon Valley, BlueRun Ventures was established in 2005 as a venture capital firm focused on early-stage startups.
Currently, BlueRun Ventures manages multiple USD and RMB dual-currency funds in China, with assets under management exceeding RMB 15 billion, making it one of the largest early-stage funds domestically. Its investment stage focuses on Pre-A and Series A, covering hard tech and innovative interaction, enterprise technology, new consumer, and healthcare. It has cumulatively invested in over 150 startups, including Li Auto, Waterdrop, QingCloud, Guazi.com, Qudian, Songguo Mobility, Ganji.com, Energy Monster, Yuntu Semiconductor, Machenike, Cloud Saint Intelligence, Anxin Network Shield, and BioMap.
BlueRun Ventures has been ranked first in Zero2IPO's "China Top 30 Early-Stage Investment Institutions" and ChinaVenture's "China Best Early-Stage Venture Capital Institutions TOP30," and was named among Preqin's Top 10 consistently high-performing VC fund managers globally.
Additionally, BlueRun Ventures has repeatedly received honors from Forbes China, 36Kr, Cyzone, Caixin Media, CBNweekly, Jiemian, and other media organizations, including "China Early-Stage Firm of the Year," "China Top Venture Capital Firm," "Most Entrepreneur-Friendly Early-Stage Firm of the Year," and "Most Influential Early-Stage Firm of the Year."


