BlueRun Ventures | OPTIX Completes Pre-A Round with BlueRun Ventures' Continued Support

XR optics startup OPTIX has announced the completion of its Pre-A funding round, led by Primavera Venture Partners with continued follow-on investment from existing shareholder BlueRun Ventures. This marks OPTIX's third funding round in less than two years since its founding. The previous angel round was led by BlueRun Ventures, with Guangyue Investment participating, bringing the company's total funding to over 100 million RMB. With support from both new and existing investors, OPTIX will further accelerate R&D innovation in core optical technologies, continuously strengthening its competitive moat and pushing into the "deep water" and "uncharted territory" of the technology. BlueRun Ventures stated: "XR devices are poised to become the next-generation mobile computing platform with enormous market potential, representing a key focus area for BlueRun Ventures. The OPTIX team, building on their research experience at top-tier tech companies, brings years of deep expertise in XR optics and innovative display technologies, with full-stack capabilities spanning fundamental optical design, materials selection, and mass production processes, along with multiple innovations in overall solutions and specific technical points. BlueRun believes the team can continue to identify industry trends and advance foundational technology innovation, becoming a platform-level company in the XR optics space."

Founded in Beijing in August 2022, OPTIX provides core optical display technologies and components for global AR/VR customers, with optical hardware R&D as its main focus. The company delves into underlying principles, materials, equipment, and processes to break through technical bottlenecks and create world-class AR/VR optical solutions with "generational" competitive advantages.

The AR/VR industry's breakout requires overcoming critical hardware and software technical bottlenecks, with product experiences needing to meet users' demanding and exacting expectations for visual wearable devices. Most products currently on the market have achieved "functionality" but have "compromised" on experience. Shipments are driven more by "early adopter" curiosity, with weak performance in the stickiness, referral rates, and repurchase rates that measure a product's vitality and breakout potential. Hardware limitations are constraining the pace of software and ecosystem development. OPTIX has established unique technical advantages and barriers across optical design, processes, and production.

"OPTIX's goal is to provide the ultimate optical display experience for the best AR/VR devices, working with customers and industry partners to create excellent AR/VR products," said Guanyi Yan, OPTIX's founder and CEO. "We are honored to have Primavera Venture Partners as our investor, and grateful for the continued recognition and support from existing shareholders BlueRun Ventures and Guangyue Investment. Their extensive experience and vision will help us better achieve the company's long-term goals."

Since its founding, OPTIX has developed rapidly, establishing proprietary manufacturing processes and testing laboratories while simultaneously conducting R&D and prototyping for both VR optics and AR optics. Ahead of Apple's Vision Pro launch, OPTIX introduced a comparable VR Pancake binocular module, also featuring 8K resolution per eye with a field of view more than 15 degrees wider than the Vision Pro. Its exceptionally detailed imagery and 3D display effects have won consistent recognition from multiple leading customers. In its next iteration, OPTIX will further integrate its latest self-developed foveated rendering and PB Lens varifocal technologies. Its AR waveguide module will launch in Q3 2024, similarly targeting extreme product performance. All of the above technologies and products are fully controlled by OPTIX from design to manufacturing.

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Established in 2005, BlueRun Ventures is a venture capital firm focused on early-stage startups.

Currently managing over 15 billion RMB in assets, BlueRun Ventures is one of the largest early-stage funds in China. It invests primarily at Pre-A and Series A stages across technology, consumer, and healthcare sectors, with over 200 portfolio companies including Li Auto, Waterdrop, QingCloud, Guazi.com, Qudian, Ganji.com, Energy Monster, Gaussian Robotics, Songguo Mobility, YunTu Semiconductor, Machenike, Cloud Saint Intelligence, Anxin NetShield, and BioMap.

BlueRun Ventures has been ranked #1 on Zero2IPO's "China Top 30 Early-Stage Investment Institutions," #1 on ChinaVenture's "China Best Early-Stage Venture Capital Institutions TOP30," and named among Preqin's Top 10 Global VC Fund Managers for Sustained High Returns.

The firm has also received consecutive honors from Forbes China, 36Kr, Cyzone, Caixin Media, CBNweekly, Jiemian, and other media outlets, including "China's Best Early-Stage Firm of the Year," "China Top Venture Capital Firm," "Most Entrepreneur-Friendly Early-Stage Firm of the Year," and "Most Influential Early-Stage Firm of the Year."