BlueRun Ventures-backed UniUni announces completion of 100 million RMB Series B financing | BlueRun Ventures

North American last-mile delivery platform UniUni recently announced the completion of a 100 million yuan Series B round, with participation from both new and existing investors including Celtic House Venture Partners, BlueRun Ventures, Qingbo Fund, Yuanjing Capital, Xitu Capital, and Hat-trick Capital. The proceeds will primarily fund further expansion into the US market, building out last-mile delivery networks around major air and sea ports in high-density metropolitan areas including Los Angeles, New York, Chicago, Dallas, and Miami.

BlueRun Ventures stated: "Every generational shift in commerce flows reshapes logistics — this has been proven across China, Southeast Asia, and beyond. UniUni doesn't merely apply emerging technologies like crowdsourced internet platforms, data-driven matching, and AI-optimized routing to logistics scenarios. More importantly, its founder has demonstrated exceptional strategic vision, relentless pursuit of customer satisfaction, and a genuine commitment to sharing success with employees and partners. These qualities convince us this is a team and mission worth backing wholeheartedly."

Just six months prior, UniUni had closed a 50 million yuan Series A round, which accelerated its build-out of a North American last-mile fulfillment network. Today, UniUni covers 100+ cities across nine Canadian provinces, reaching over 60% of the population. Its 6,000 registered drivers handle more than 90,000 daily orders at peak season. Full population coverage of 90-95% is projected for 2023.

01

Crowdsourcing plus digital DNA creates competitive moats

As network technology advances and the big data era unfolds, internet-enabled innovation across traditional industries has accelerated rapidly, with the sharing economy rising and flourishing in tandem. Against this backdrop, the logistics sector has kept pace, actively embracing "internet + logistics" innovation and giving rise to the new model of "crowdsourced logistics."

UniUni leverages batch-dispatch crowdsourcing in a high-tech, asset-light, lean-staffing approach to dramatically reduce delivery costs, deliver superior service quality, provide competitive earning opportunities for ordinary car owners, and achieve lower emissions for environmental benefit.

"In the world of logistics and supply chains, we're constantly managing the relationship between customers and goods, and emerging technologies and models play a critical bridging role in this process," said CEO Peter Lu. "Beyond the massive cost advantages of our crowdsourcing model, UniUni's high degree of automation, informatization, and customization aligns closely with premium e-commerce's emphasis on 'comprehensive supply chain digitalization.' This creates significant differences from traditional providers in terms of operational coordination and customer satisfaction."

UniUni's North American R&D team numbers nearly 40, with members largely drawn from leading Chinese internet companies including JD.com, Tencent, Alibaba, Pinduoduo, and AutoNavi — bringing deep internet-native thinking and DNA. From inception, UniUni has built robust capabilities in data mining, interaction, and feedback, using algorithms to optimize efficiency and cost across every last-mile touchpoint. Its proprietary delivery routing algorithms and innovative e-commerce-specific door-opening appointment technology provide automated correction of address input errors for a cumulative database of over 5 million North American e-commerce users. With this novel model and leading technology, UniUni is rapidly gaining market share with ambitions to become a sector leader and achieve unicorn scale.

02

US market expansion is the next strategic priority

Data shows the North American logistics market retains substantial growth potential and sits at an inflection point. In the US, e-commerce growth hit 44% in 2020, yet its 15% e-commerce penetration rate still lags far behind China's 37%, indicating considerable room for expansion. US logistics infrastructure has struggled to keep pace with surging e-commerce demand, suggesting even broader market upside and a second-half transformation yet to begin.

As early as the Series A round, founder Peter Lu indicated that aggressive US market expansion would be UniUni's next phase. The pandemic has further accelerated e-commerce development across the US and Canada, fundamentally reshaping consumer habits and driving online consumption share higher year after year. While the US and Canada share similar national conditions and consumption patterns, the American market is more than ten times larger, making US entry a natural next step after proving the model in Canada.

"Building on its validated Canadian operations, UniUni has successfully entered the US, delivering 'low cost + high quality + digital' last-mile services to American clients as an independent logistics provider," BlueRun Ventures noted. "This will gradually drive structural transformation in US logistics and last-mile delivery, positioning UniUni as one of the next-generation leaders in North American logistics."

To date, UniUni has established presence in US air and sea port cities including Los Angeles and Miami. With full support from leading cross-border resources in orders, equipment, expertise, and capital, the US team's metrics have already outperformed Canada's and will soon cross the milestone of 10,000 daily orders.

03

Ambition to become the indispensable choice across North America

The pandemic created severe mismatches between traditional last-mile capacity and exploding e-commerce volumes, leading to massive package backlogs and revealing the obsolescence of legacy industry models. The rapid advancement of Chinese cross-border e-commerce and logistics has energized every link in the value chain, while internet-empowered UniUni is swiftly breaking through traditional industry constraints, building proprietary moats, and serving as an effective complement to modern express and logistics services — improving delivery speed and enabling technological upgrades.

For years, cross-border e-commerce last-mile services across North America saw little change, dominated by traditional logistics giants and national postal operators. Now, as the industry's second-half transformation begins, the terminal changes driven by Chinese cross-border e-commerce growth represent a rare and valuable investment opportunity.

Since its founding in 2019, UniUni has seized massive market growth and service standard gaps to break through rapidly. Local business volume now nearly matches cross-border order volume. With tier-one service quality and exceptionally low customer complaint rates, UniUni has gained swift market recognition and acceptance. Many major cross-border and North American e-commerce brands now view it as a long-term strategic partner for shared growth, rather than merely one of many last-mile service providers.

In 2022, UniUni secured both PIP certification and ISO 9001 accreditation. Through refined, flat management and modular, standardized, automated operations, its Canadian business is approaching profitability. Its crowdsourced, light-asset model delivers top-tier service KPIs at less than half competitors' costs.

Today, UniUni has integrated into every link of the logistics network as foundational infrastructure, continuously creating value for customers, the industry, and society. Returns generated through this enterprise value hold tremendous potential and sustainability. Going forward, with exclusive resources from investors across rounds, UniUni's comprehensive service capabilities will further upgrade to provide broader coverage and superior "last mile" logistics — from Canada and the US, gradually expanding to become the preferred last-mile provider across North America and a world-class enterprise.

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Founded in Silicon Valley, BlueRun Ventures was established in 2005 as a venture capital firm focused on early-stage startups.

BlueRun Ventures currently manages multiple USD and RMB dual-currency funds in China, with assets under management exceeding 15 billion yuan, making it one of the largest early-stage funds domestically. Its investment stage focuses on Pre-A and Series A, covering hard tech and innovative interaction, enterprise technology, new consumer, and healthcare sectors. It has invested in over 150 startups including Li Auto, Waterdrop, QingCloud, Guazi.com, Qudian, Songguo Mobility, Ganji.com, Energy Monster, Yuntu Semiconductor, Machenike, Yunsheng Intelligence, Anxin Network Shield, and BioMap.

BlueRun Ventures has been ranked #1 on Zero2IPO's "China Top 30 Early-Stage Investment Institutions," #1 on ChinaVenture's "China Best Early-Stage Venture Capital Institutions TOP30," and named among Preqin's Top 10 global VC fund managers for sustained high-return performance.

Additionally, BlueRun Ventures has received consecutive honors from Forbes China, 36Kr, Cyzone, Caixin Media, CBNweekly, Jiemian, and other media, including "China's Best Early-Stage Firm of the Year," "China's Top Venture Capital Firm," "Most Entrepreneur-Friendly Early-Stage Firm of the Year," and "Most Influential Early-Stage Firm of the Year."