Qiming Venture Partners Portfolio Companies Xiaomi, Insta360, and Roborock Named to 2025 Kantar BrandZ Top 50 Chinese Global Brands
Rankings not only clearly demonstrate the continued rise of Chinese brands' influence in the globalization process, but also provide the industry with an authoritative perspective for understanding the competitive landscape of global markets.
Recently, Kantar and Google unveiled the 2025 Kantar BrandZ Top 50 Chinese Global Brand Builders list. The ranking not only clearly demonstrates the continued rise of Chinese brands' influence in their globalization journey, but also offers an authoritative perspective for the industry to understand the competitive landscape in global markets.
Qiming Venture Partners portfolio companies Xiaomi (01810.HK), Insta360 (688775.SH), and Roborock (688169.SH) were named to the list.
Xiaomi, Insta360, Roborock
Named to
2025 Kantar BrandZ Top 50 Chinese Global Brand Builders
· 2025 Kantar BrandZ Top 50 Chinese Global Brand Builders
This year marks the ninth year of Kantar and Google's collaboration exploring the globalization of Chinese brands. The study continues to use the Kantar Brand Power model as its core framework, with deep focus on global consumers' brand perception and evolving needs. Through quantitative analysis of three key brand dimensions — Meaningful, Different, and Salient — the evaluation ultimately covers 11 major global markets and 15 core industries.
Addressing export potential and overseas market development trends, the organizers selected 11 markets across different geographic regions (including both developed and emerging markets): Australia, Brazil, France, Germany, India, Indonesia, Japan, Mexico, Spain, the United States, and the United Kingdom.
For the selection process, building on years of accumulated brand databases, the organizers incorporated expert opinions on market brands across various sectors to iteratively update the brand pool. This year, combining the accumulated brand database with professional insights from industry experts, the final list was determined through brand power score rankings.
The main research was conducted on Kantar's Profiles platform. The survey used the standard Kantar BrandZ questionnaire, with Kantar's standard model system automatically calculating each brand's overall preliminary brand power across the 11 markets by category. Brand power represents consumers' propensity to choose a particular brand. Meanwhile, Kantar calculated each brand's scores on "Meaningful" and "Different" based on survey responses, and combined consumer behavioral data to calculate "Salient." Consumer behavioral data was provided by Google's internal Brand Tracker platform, including traffic to brand official websites, active users of brand apps, and search indices for brands on Google and YouTube.
Kantar found that in 2024, overseas consumers' attention to brand value increased significantly. Research data shows that 47% of consumers broke from habitual choices and actively switched to new brands at the same or even higher price points; entering 2025, the global consumer market demonstrated a more open and inclusive posture, with up to 81% of respondents explicitly expressing willingness to try new brands. This shift profoundly reflects the trend of global consumer transformation.
Source | Kantar
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Qiming Venture Partners was founded in 2006. Currently, the firm manages 11 USD funds and 7 RMB funds, with total assets under management reaching $9.5 billion. Since its inception, Qiming Venture Partners has focused on investing in early and growth-stage outstanding enterprises in the Technology and Consumer (T&C) and Healthcare sectors.
To date, Qiming Venture Partners has invested in over 580 high-growth innovative companies, of which more than 210 have gone public on the New York Stock Exchange, NASDAQ, Hong Kong Exchanges and Clearing Limited, Shanghai Stock Exchange, and Shenzhen Stock Exchange, or exited through M&A and other means. Over 80 companies have become recognized unicorns or super-unicorns in their industries.
Many companies in Qiming Venture Partners' portfolio have grown into the most influential players in their respective fields, including Xiaomi (01810.HK), Meituan (03690.HK), Bilibili (NASDAQ:BILI, 09626.HK), Zhihu (NYSE:ZH, 02390.HK), Roborock (688169.SH), UBTECH (09880.HK), WeRide (NASDAQ:WRD), Insta360 (688775.SH), Gan & Lee Pharmaceuticals (603087.SH), Tigermed (300347.SZ, 03347.HK), Zai Lab (NASDAQ:ZLAB, 09688.HK), CanSino Biologics (688185.SH, 06185.HK), Schrödinger (NASDAQ:SDGR), MicroPort EP MedTech (688617.SH), Sanyou Medical (688085.SH), Amoy Diagnostics (300685.SZ), Berry Genomics (000710.SZ), Sinocelltech (688520.SH), Yuanxin Technology, Insilico Medicine, MediLink Therapeutics, LaNova Medicines, Zhipu AI, StepFun, Biren Technology, and others.