30 Pitfalls to Avoid in Content Creation, Why Salary Is the Most Addictive Drug | A Conversation with Liu Fei, Host of "Bannatie" and "San Wu Huan" | Creators in the AI Era Ep01
March 16, 2024
For this podcast, I crossed over with Liu Fei, host of Banna Tie ("Half Latte") and San Wu Huan ("Three-Five Ring"). We specifically went to the Xiaoyuzhou office's recording studio and did a marathon four-hour session. First I guested on Three-Five Ring for two hours talking about content and branding, then Liu Fei crossed over to my show Crossroads for another two hours.
Liu Fei shared his recent experiences using AI products — how he's using AI to help write his new book Content Is Brand, and how he's using AI to help create scripts for his podcast Half Latte. What I think is the most valuable takeaway: Liu Fei summarized "30 Pitfalls You Absolutely Must Avoid When Creating Content." Plus, something he may have never discussed elsewhere — the reason he "gave up his big-tech job": he believes monthly salary is the most toxic drug.
🥷 This is the first episode of our content series "Creators in the Age of AI." In this series, we interview writers, directors, video creators, podcasters, stand-up comedians, and other creators to explore how the AI era will affect their creative work — and more importantly, how it will affect their lives as ordinary people.
🚦 Welcome to subscribe to Crossroads. We focus on the industry shifts and new entrepreneurial opportunities brought by the new wave of AI technology. "Crossroads" is Steve Jobs' metaphor for Apple — standing at the intersection of technology and liberal arts, where great products are born. AI is transforming every industry. We seek out, interview, and bring together "active participants" of the AI era, exploring and embracing new changes and new possibilities alongside them.
👦🏻 Host Koji: Co-founder of The Fair and Tangdao, and someone actively diving into AI. Jike profile, A self-introduction by Koji
👧🏻 Host Ronghui: Works at a tech VC, former Silicon Valley correspondent for Yicai Weekly. Jike profile
Add our assistant on WeChat at Rwkfbcianvd to join the Crossroads community:
🦀 Daily AI Fresh News Morning Brief
👫🏻 Encouraging everyone to date/make friends/find future collaborators
🎬 Timeline:
02:42 Liu Fei uses AI to help write his new book
03:24 Why use AI instead of Google?
05:32 Using AI to design the Half Latte podcast cover
09:51 How feasible is using AI voices to record podcasts?
17:39 "30 Pitfalls You Absolutely Must Avoid When Creating Content"
20:40 Falling into the pit: Chasing short-video红利 (platform红利)
22:42 Falling into the pit: Overestimating yourself, pontificating about the internet
31:22 Falling into the pit: Arguing with users
44:18 Genius creator: Banfo Xianren
49:35 Falling into the pit: Account password changed by business partner
53:25 Doing knowledge paid content — what made Liu Fei "miserable"
59:00 Monthly salary is the most toxic drug — after figuring this out, quit the big tech job decisively
🔗 Reference material:
Liu Fei's AI-generated Half Latte cover about Jianlibao
🎄 This podcast is supported by The Fair's Sound Forest Podcast Initiative.