AI in China ②: "We're a Billion-RMB Company Now, and AI Helped Us Grow Revenue Another 30%" | Case Studies and Insights from Nuanwa Technology and Baiyaoshi

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"My conviction in AI keeps growing."

In a previous episode of Crossing, titled "[AI in China: 10 Enterprise Deployment Cases and Their Business Implications | A Conversation with Mars Ren, Partner at Sky9 Capital][1]", we introduced ten cases of AI deployment at Chinese companies — and the response was overwhelmingly positive.

Among these ten cases, Nuwa Technology (a 1-billion-yuan insurance tech company) and Baiyaoshi (the AI innovation arm of a ten-thousand-store pharmacy chain) stood out as the most representative.

So today, we've invited the operators and business leads behind them to share these companies' AI stories in greater depth.

In AI applications, one persistent talking point has been that AI apps have yet to find strong PMF (Product-Market Fit). Is this actually true?

A few months ago, we put forward this view: The current wave of AI isn't lacking PMF — rather, many PMFs are already taking root inside well-run enterprises, mainly deployed for cost reduction and efficiency gains rather than offered externally as products or services, which is why they remain invisible to the outside world.

While these practices at leading companies may not translate directly into startup opportunities, they do prove AI's business value. As technology matures and large model costs continue to fall, AI will inevitably expand to benefit more enterprises and consumers, creating more entrepreneurial opportunities in the process.

Guests

  • Leo Li Haorong: General Manager of Baiyaoshi, the AI technology innovation company under a pharmacy chain with ten thousand stores;
  • Mo Zihao: Partner/COO of Nuwa Technology, the business lead responsible for AI implementation; Nuwa Technology is an insurance tech company focused on health insurance; personal newsletter: "The Journey Is the Reward".

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Episode Timeline

🟢 Part 1. Nuwa Technology: AI-Powered Insurance Sales

02:46 Mo Zihao, COO of Nuwa Technology, shares how they applied AI to the insurance sales process:

  • Dividing the sales process into three stages, gradually increasing AI involvement
  • Using AI to assist with SOP execution and improve sales efficiency
  • Deploying AI to handle lower-priority sales opportunities and scale operations
  • Achieving roughly 30% GMV growth

🟢 Part 2. Baiyaoshi: AI-Assisted Pharmacy Services

08:32 Leo, General Manager of Baiyaoshi, on how they apply AI across their pharmacy chain:

  • Developing AI-assisted tools to help staff provide more professional medication advice
  • Using AI to improve cross-selling
  • Leveraging AI to generate personalized marketing content

🟢 Part 3. Challenges and Solutions in AI Deployment

18:26 Both guests discuss common challenges they encountered in implementation:

  • How to get frontline staff to trust and adopt AI recommendations
  • How to balance commercial interests with customer value
  • How to handle and protect sensitive data

🟢 Part 4. Advice for Other Companies

51:18 Based on their experience, the guests offer the following recommendations for enterprises looking to adopt AI:

  • Choose use cases that directly generate business value
  • Start with small-scale pilots, then gradually expand
  • Prioritize data accumulation and model iteration
  • Focus on human-AI collaboration rather than full automation

🟢 Part 5. Conviction in AI

49:57 "My conviction in AI keeps growing."

50:55 "In the AI era, companies below a certain scale may simply not survive."

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🚦 We track the industry shifts and entrepreneurial opportunities brought by the new wave of AI technology. "Crossing" was Steve Jobs's metaphor for Apple — standing at the intersection of technology and liberal arts, where great products are born. AI is now transforming every industry. We seek out, interview, and bring together the "active doers" of the AI era to explore and embrace new changes and new possibilities.

👦🏻 Host Koji: Co-founder of The Fair / Tangdao. I believe technology, especially AI, will fundamentally reshape society and empower humanity. Feel free to reach out to chat, exchange ideas, and connect on what's next. [Koji on Jike][2], [Koji's website][3]

👧🏻 Host Ronghui: Works at a tech VC, former Silicon Valley correspondent for CBNweekly. [Ronghui on Jike][4]

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References

[1] [AI in China: 10 Enterprise Deployment Cases and Their Business Implications | A Conversation with Mars Ren, Partner at Sky9 Capital]: https://www.xiaoyuzhoufm.com/episode/66c1ff6adb5e6d6bf92cf0f0

[2] [Koji on Jike]: https://okjk.co/0JSUes

[3] [Koji's website]: https://koji.super.site/

[4] [Ronghui on Jike]: https://okjk.co/0cbnYV