360 DigiTech

360 DigiTech is the rebranded identity of 360 Finance, a Nasdaq-listed fintech company (ticker: QFIN) that went public in December 2018 at $16.50 per share . Originally incubated within Qihoo 360, the company was first established as 360 Finance in 2016 after a team led by Liu Wei, Xu Jun, and Wu Haisheng responded to an internal entrepreneurship call to apply 360's security and big data capabilities to financial risk control . In its early positioning, 360 Finance described itself as a technology platform sitting between users and financial partners, powered by proprietary AI-driven risk management systems including the Argus engine and Cosmic Cube pricing engine . Xu Jun served as CEO and executive director through at least 2019 . FreeS Fund (峰瑞资本) was an early backer, having invested in the angel round of Youdao Wealth and facilitated its merger into 360 Finance . The company was characterized as "the first fintech IPO from an internet giant ecosystem" at the time of its listing . Elsewhere's corpus does not contain more recent coverage of the 360 DigiTech rebranding or its current operations beyond the 2018-2019 period.