360 Finance

360 Finance is a Chinese fintech company that went public on NASDAQ in December 2018 under the ticker QFIN, positioning itself as a technology platform connecting borrowers with financial partners rather than a direct lender . Founded in 2016 and incubated within Qihoo 360, the company was formed through the merger of an internal 360 startup project and Youdao Wealth, whose angel round was backed by FreeS Fund in 2015 . Jun Xu, a former McKinsey partner for China financial clients, serves as CEO .

The company built its competitive edge on AI-driven risk control, developing proprietary systems including the Argus engine and Cosmic Cube pricing engine, and reported an M3+ delinquency rate of 0.6% as of September 2018 . Its 2018 Q4 earnings showed net revenue of 1.57 billion yuan, up 261% year-on-year, with the company projecting 8–8.5 billion yuan in net revenue for 2019 . FreeS Fund partner Zhang Huan noted that 360 Finance benefited from both Qihoo 360's traffic reach across over 1 billion devices and Xu team's deep financial industry expertise .