ACC Super Accessories
ACC超级饰
ACC Super Accessories (ACC 超级饰) is a membership-based fast-fashion accessories brand founded in October 2020 by the team behind lifestyle home goods brand Jordan&Judy, which FreeS Fund had originally backed in 2017 . The company operates large-format offline stores of 100–300 square meters, carrying over 10,000 SKUs spanning jewelry, hair accessories, and other trendy items, with a retail concept built around immersive mirror-and-lighting design to create what FreeS described as a "blingbling" in-store experience .
In May 2021, ACC Super Accessories raised nearly $100 million in a round led by Orchid Asia with follow-on from Xiaomi and Shunwei Capital, with funds earmarked for brand building, information systems, talent, and supply chain . At that time it operated over 80 stores with plans to reach 500 by year-end and 1,500 by end-2023 with an IPO target, while also preparing overseas expansion from late 2021 . The company's positioning centered on capturing Gen Z demand for high-frequency, diverse accessories purchases, supported by data-driven inventory management across its high-SKU, multi-store model .
AI-generated — may contain errors, please verify.
Coverage
New Playbook for Going Global: From "Air Force" to "Marine Corps" | FreeS Research Institute · Going Global Series
From Europe and America to Southeast Asia: How Can Chinese Companies "Gang Up" to Go Global?
峰瑞资本·FreeS Fund Wins 12 Awards, Thanks to Recognition from 36Kr, ChinaVenture, FOFWEEKLY, Cyzone, and 21st Century Business Herald | FreeS Fund
Continuously Hiring Investors
峰瑞资本·FreeS Family Funding News · May | Chicecream, ACC Super Accessories, DataPipeline, and Ganying AI Secure Funding
We also released two short videos this week — follow us to check them out.
峰瑞资本·FreeS Fund 2021 Outlook ① | 8 Trends in Consumer Entrepreneurship
Where were the innovation opportunities in consumer-facing sectors in 2021? What kind of companies could break through?
峰瑞资本·



