Be Friends Holding Limited

Be Friends Holding Limited (交个朋友) is a Chinese livestream commerce company best known as the platform behind influencer Luo Yonghao's livestreaming operations. The company incubated and invested in the footwear and apparel brand Chongxin Jiazai (重新加载) in August 2021, with Luo serving as its "chief anchor" and promoting the brand's products in its livestream rooms . Chongxin Jiazai initially relied heavily on Be Friends' distribution channel — GMV from its livestreams once accounted for roughly 95% of the brand's sales — though that share later declined to about 15% as the brand built out its own direct sales and short-video channels .

elsewhere's corpus does not cover Be Friends Holding Limited's own founding date, ownership structure, or broader business scope beyond this brand incubation relationship.