Bestore

Bestore (良品铺子) is a Chinese snack-food retail chain founded in 2006 that built its business through physical stores before expanding online. As of a 2019 analysis by FreeS Fund's Li Feng, it operated roughly 2,100 offline locations with in-store sales accounting for about 60% of revenue, placing it in the same generation as Laiyifen and Baicaowei as a "channel brand" that offered convenience and selection rather than starting as a product innovator . In the competitive landscape of China's nuts and snack industry, Bestore was viewed by Three Squirrels' founder Zhang Liaoyuan as a key offline rival that would inevitably move online, making speed to scale critical . The company also appears as a reference customer for enterprise SaaS providers such as Huoban Cloud . elsewhere's corpus does not cover more recent developments beyond this 2017–2021 window.