Bosie

Bosie is a Chinese emerging designer fashion brand founded by Guangyao Liu, who stepped down as CEO in 2023 at age 28 after the company had raised eight funding rounds . The brand drew backing from Bilibili and 5Y Capital in a several-hundred-million-yuan round in September 2021, with existing shareholder GSR Ventures also participating . 5Y Capital partner Yuan Ye described the bet as backing an "outlier" challenging a traditional industry in need of innovation . By 2022, bosie was named among 5Y's portfolio companies on a China new consumption growth list . Liu's departure came just before the 2023 WAVES event, where he was already pivoting toward personal IP building; by August 2024 he was preparing a new AIGC-driven overseas e-commerce venture, telling 暗涌Waves he would gift his personal equity in it to bosie as a gesture to legacy shareholders .