Bosie

Bosie is a Chinese emerging designer fashion brand founded in 2018 by Liu Guangyao, built on a "Beyond Boundaries" (无别无界) ethos of gender-neutral, retro-quirky apparel aimed at Gen Z and younger consumers . The brand distinguished itself through a flat design model where designers connect directly with consumers, bypassing traditional decision layers, and by offering designer aesthetics at accessible prices . It grew rapidly, hitting RMB 100 million in GMV within 15 months of founding and sustaining over 200% annual growth for three consecutive years to surpass RMB 1 billion in cumulative sales as of 2021 .

Bosie raised at least eight funding rounds, including a several-hundred-million-yuan round in September 2021 led by Bilibili and 5Y Capital, with GSR Ventures following on . Liu stepped down as CEO in 2023 at age 28 to pursue personal IP and new ventures, though he remained entangled in the company's affairs — by 2024, a RMB 10 million loan agreement between Bosie and a former pharmaceutical executive was circulating publicly amid Liu's personal divorce dispute . The brand's later trajectory beyond 2021 is thinly covered in elsewhere's corpus.