Chongxin Jiazai

Chongxin Jiazai (重新加载) is an emerging Chinese footwear and apparel brand that raised a RMB 30 million Pre-A round led by BlueRun Ventures . The brand was incubated by "Jiao Ge Pengyou" (交个朋友), the live-commerce and media company associated with Luo Yonghao . It positions itself in the domestic fashion-athletic space alongside established names like Li-Ning and Anta, with capital earmarked for supply-chain buildout, content creation, and talent recruitment . elsewheres corpus does not cover this subject beyond this single funding event.