Deer Blue

Deer Blue (小鹿蓝蓝) is an infant and children's food brand incubated by Three Squirrels, the Chinese snack company, as part of its shift from a single brand to a multi-brand "zoo" strategy . Three Squirrels founder Zhang Liaoyuan used Deer Blue to validate what he calls a "sales-driven brand building" model — creating brand recognition through internet commerce rather than traditional advertising . The brand was named to CBNData's 2021 list of emerging Chinese consumer brands with potential .