Deer Blue

Deer Blue (小鹿蓝蓝) is one of four new "animal brands" launched by Chinese snack company Three Squirrels (三只松鼠), alongside "养了个毛孩," "铁功基," and "喜小雀." In a FreeS Fund piece from 2020, Three Squirrels founder Zhang Liaoyuan framed these new brands as the result of deliberate positioning, part of the company's push beyond its core nut-snack identity . Elsewhere's corpus does not cover Deer Blue's product line or performance in further detail.