Duanmu Liangjin

Duanmu Liangjin (端木良锦, also written as DUANMU) is a Chinese luxury accessories brand founded in 2011 by Qi Tian, who serves as its founder, CEO, and chief designer . The brand specializes in handbags and fashion accessories crafted primarily from wood, combining traditional Chinese craftsmanship—specifically wood processing, fine wood inlay, leather art, hand lacquering, and metalwork—with contemporary design . Its pieces are positioned at premium price points comparable to Prada and slightly below Louis Vuitton, as 峰瑞资本 noted when describing its initial skepticism toward the investment .

峰瑞资本 (FreeS Fund) has been the brand's key backer, participating in its Series A round in early 2021, then following on in its A+ round in 2022, with additional funding in the tens of millions of RMB disclosed that year . The firm frames Duanmu Liangjin as a bet on China's potential to birth homegrown luxury brands rooted in cultural identity rather than mere manufacturing . Qi Tian himself draws aesthetic inspiration from sources as varied as Jin-dynasty calligraphy, Dunhuang cave art, and Han-dynasty pictorial bricks, aiming to satisfy what he sees as a growing Chinese consumer appetite for spiritually resonant domestic premium brands .