Duanmu Liangjin
端木良锦
Duanmu Liangjin (DUANMU) is a Chinese luxury bag brand founded in 2011 by Tian Qi, who serves as founder, CEO, and chief designer . The brand works in wood as its signature material and positions itself around aesthetic tracing and innovation rooted in Chinese aesthetics — per 峰瑞资本 (FreeS Fund), which counts it as a portfolio company, Tian Qi built it to explore how Chinese brands can meet consumers' spiritual needs and whether China can birth homegrown luxury labels . FreeS backed it around 2021 as a "国潮精品" (premium national-trend) brand, with partner Shen Ying listed as the investor on the deal .
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Coverage
A Trip to the US Revealed New Opportunities in 6 Consumer Sub-sectors | FreeS Research
Prosperity and Challenges: Observations and Reflections on the 2023 US Consumer Market
Can You Still Remember the Last Time a Purchase Actually Satisfied You? | WAVES RADIO
Fengqiao Capital's Chang Xin in conversation with Luxe.Co's Yu Yan.
How to Find Fresh Inspiration for Consumer Brands from Chinese Aesthetics? | A FreeS Fund Conversation
How can you find inspiration for building a consumer brand from traditional culture?
FreeS Fund's Seventh Anniversary: Working Together to Go Further
Welcome to the team.
Taking the Next Step This Summer: 7 Companies Announce Funding | FreeS Family Funding News · Vol 11
Walk alongside more outstanding founders.
Women Rising: 18 Voices from the World of Entrepreneurship | FreeS Fund International Women's Day Special
The traits that lead to success know no gender. May your journey of discovery be filled with wonder.
What Are the Aesthetic Roots Behind China's Potential to Birth Luxury Brands? | 2021 FreeS Fund Annual Investor Summit
"Can China Have Luxury Brands?"
Breaking the Cycle of Cutthroat Competition in Consumer Industries: Is "Going Premium" the Secret? | Li Feng Column
New Trends in Consumption: From "Value for Money" to "Premium Pricing"
FreeS Family Funding News · April | OnKure Therapeutics, IceKredit, Duanyu Liangjin, and Jiuzhou Yunjian Secure Funding
New Column Launch
FreeS Report 21: In Search of China's Classics and Fashion — A Study on Guochao Consumption | FreeS Research Institute
Every category will see the rise of influential guochao brands.
