Fliggy

Fliggy (飞猪) is Alibaba's travel e-commerce platform — the travel arm whose founder was Li Shaohua, formerly an Alibaba VP . In October 2018 it launched the "New Travel Alliance" plan, deliberately shedding the "OTA" label to reposition itself as a platform and enabler: third-party sellers set up shop Taobao-style, keep their own brand visible, and build direct relationships with users — a structure that, per a Frees Fund piece, makes it "soil" for incubating new travel service brands . In September 2021 it made a strategic investment in homestay platform Xiaozhu, with undisclosed amount and stake, per 5Y Capital's monthly roundup . More recently, in January 2026 reporting it shows up as one of the Alibaba-ecosystem services wired into Qwen, which can call Fliggy to flesh out "what exactly to do" on a trip .