Fliggy

Fliggy is Alibaba's online travel platform, positioned as an e-commerce marketplace rather than a traditional OTA. In 2018 it launched the "New Travel Alliance" program, shedding the OTA label to emphasize its role as a platform and enabler that incubates new travel brands by letting third-party sellers build direct customer relationships . The platform notably skews young — over 60% of its users are born after 1990 — and has pursued experience-driven, personalized travel products . In September 2021, Fliggy made a strategic investment in Xiaozhu Homestay (小猪民宿), integrating Xiaozhu's full inventory of over 800,000 properties into its vacation rental channel to deepen its民宿 supply chain and digital infrastructure . Fliggy's founder, Li Shaohua (李少华), later left to launch Shilv Technology (视旅科技), an AI-native travel platform that in 2023 released VtripGPT, China's first tourism-specific large language model .