GENTLE MONSTER

Gentle Monster is a sunglasses brand that has emerged as one of Google's fashion partners for its AI glasses initiative, alongside Warby Parker . The collaboration was announced at Google I/O 2025, with the glasses equipped with cameras, microphones, and speakers to work with Gemini models . The brand was selected partly because of its prior experience partnering with Huawei on smart glasses, though that earlier collaboration ended due to conflicting visions between the two parties . Beyond its Google partnership, Gentle Monster has also appeared as an investor in AR startup XREAL, which had raised over $300 million as of late 2024 .