Goodthings

Goodthings (好物) is a Chinese home-goods e-commerce brand founded by Zhang Zhongyi (张忠义), who brought more than 20 years of experience manufacturing export home products for US and European retailers before starting the company . The brand runs its own in-house design team, works with over a thousand home suppliers worldwide, and positions itself as offering high-quality home products at accessible prices for young Chinese consumers . Zhang frames it as riding the consumption-upgrade wave: younger buyers now replace home goods for aesthetic or seasonal reasons rather than "only when it breaks," turning home goods from a low-frequency purchase into a higher-frequency one — a space he contrasted with the curated-selection model of players like Yanxuan . Note this coverage dates to 2017; elsewhere's corpus has nothing more recent on the company.