Goodthings

Goodthings (好物) is a Chinese home-goods e-commerce brand founded by Zhang Zhongyi, who brought more than 20 years of experience supplying export home products to American and European retailers . The company sits on a deep manufacturing base: before launching the brand, Zhang's team spent fourteen years as an OEM for over a hundred foreign companies and served as one of Miniso's largest suppliers, building out supply-chain strength and design capabilities that now underpin its value proposition of high-quality, affordable home goods for young Chinese consumers . The model is closely tracked by FreeS Fund (峰瑞资本), which featured Goodthings in its 2017-2018 coverage of new-retail entrepreneurship and consumption upgrades, highlighting the playbook of converting export-manufacturing expertise into a domestic brand .