Guancha
关茶
Guancha (关茶) is a matcha-based health snack brand founded by Xiao Guan, building what it calls "ten thousand possibilities for matcha" — self-developed matcha snacks with over 40 SKUs by 2017, plus an offline experience store opened that June . FreeS Capital led its angel round in 2016, when the brand had barely launched, citing the founder's original vision as the deciding factor ; in 2018 it raised a tens-of-millions RMB Series A led by Shunwei Capital, with Huaying Capital and strategic investors following . FreeS's own writeups treat it as a flagship consumer-upgrade portfolio bet, and in late 2017 Guancha made a "Top 50 New Retail Dark Horse" list alongside other FreeS-backed companies . These snapshots date from 2017–2018; elsewhere's corpus has no more recent material on the brand.
AI-generated — may contain errors, please verify.
Coverage
Women Rising: 18 Voices from the World of Entrepreneurship | FreeS Fund International Women's Day Special
The traits that lead to success know no gender. May your journey of discovery be filled with wonder.
The New Landscape for Fresh Produce, Catering, and Food After the Pandemic | Frees Fund
Will the restaurant industry ever produce a "Xiaomi"?
Top 5/15/50/100, Going Global to India, Teaming Up with Tencent on IVI... 13 Takeaways and 8 Insights | FreeS Chalkboard · August
"Choose the more long-term path, even if it's the harder one."
Exploring Ten Thousand Possibilities for Matcha: Guancha Raises Tens of Millions in Series A | FreeS Fund Investment News
"I've prepared enough patience for Guancha, and I'm young enough."
FreeS Fund Report 13: To Understand China's Consumption Upgrade, Look at Japan 40 Years Ago
Consumption upgrade versus consumption downgrade — which one holds more opportunity?
Funding, Store Openings, Production Launches, and New Products: Ten Companies Leveling Up, Plus Eight Making the List | FreeS Fund Chalkboard · November
FreeS Fund Continues to Double Down on Deep Tech and Consumer Upgrading
New Retail Entrepreneurship: Move Fast, Fight Hard, and Cultivate with Care | FreeS Talk
Fresh observations on office unmanned shelves, home furnishings, matcha, and personal care.
Li Feng Column | How I Think About Consumption Upgrades and New Retail: Lessons from Lipton 120 Years Ago, Walmart 50 Years Ago, and MUJI 30 Years Ago
Industry chain foundations + new lifestyles = ?
Since China will give birth to far more world-class brands than we can imagine over the next 20 years, what can we do right now?
Study the essence of industries, capture signals of the future.
The World Is Out There, and We Have to Go | 8 Young FreeS Fund Entrepreneurs Named to Forbes China "30 Under 30" List
Meet youth. Meet innovation and the extraordinary.
