Hai Huang
黄海
Hai Huang (黄海) is a consumer-focused investor at FreeS Fund (峰瑞资本): named a vice president there in 2017 — when he was recognized as a "most insightful investor" — and appearing as executive director in the fund's 2018–2019 publications . Per FreeS Fund's own pieces, he led or participated in investments in Club Factory, Saturnbird Coffee (三顿半), VPhoto, and Shanbay (扇贝英语), and wrote on themes like early-stage brand building and Chinese companies taking their playbooks overseas . elsewhere's corpus on him is drawn from 2017–2019 FreeS Fund material, so his current role isn't covered.
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Coverage
2020: Consumer Goods Entrepreneurship Enters an Era of Multiple Simultaneous Drivers | Frees Fund
How does content drive brand growth? Let's talk in person this Saturday.
Helping Fight the Pandemic (Updated), Launching Smart Warehouse Robots… Navigating Through Challenges in 2020 | FreeS Chalkboard · January
Do what's right, not what's easy.
5 Deals, Double 11 Results Roundup, 24+ Awards... 42 Highlights and 7 Insights | FreeS Fund Blackboard · November
Do what's right, not what's easy
"Saturnbird" Closes Tens of Millions of RMB in Series A and A+ Rounds, FreeS Fund Continues to Follow On | FreeS Fund News
The first domestic brand to top Tmall's Double 11 coffee rankings
Four Years On, Revisiting Cross-Border E-Commerce | Frees Fund
Focus on long-term value, and business will endure.
The Category Logic Behind the Hype — Using Coffee Industry Investment as an Example
Most business happens below the surface.
IPOs, Top 50 Best Returns, New Breakthroughs in Rocket Technology... 23 Milestones and 11 Reflections | FreeS Fund Blackboard · July
Do what's right, not what's easy.
Breaking Through for Early-Stage Brands: From Traffic Thinking to Content Thinking | Frees Fund
If all you do is generate exposure, consumers will forget about you just as easily.
Youth Takes Center Stage: 18 Career Advances and 20 Awards to Share | FreeS Fund Blackboard · April
May is May — and with it, infinite possibilities.
How Can Early-Stage Consumer Companies Break Through in the Post-Dividend Era? | FreeS Fund 2019 CEO Annual Meeting
China never lacks high-dividend channels — you just have to stay sharp.
Four Companies Close New Funding Rounds, Five Reach New Milestones, Plus Two Celebrations | FreeS Fund Monthly · March
Do what's right, not what's easy.
Be Long-Term Greedy, Be a True Hero | FreeS Fund 2019 CEO Annual Meeting
Let's Go Further Together
Coffee Brand "Saturnbird" Closes Pre-A Round in the Tens of Millions | FreeS Fund Deal News
Instant coffee convenience meets specialty coffee quality.
IPO, 7 Insights, 20+ Awards... In 2019, We Continued to "Do What's Right, Not What's Easy" | FreeS Fund Blackboard · December
A new year to stay grounded and keep pushing forward.
1.39 Billion Consumers No Longer March in Lockstep: How Should Brands Tell Their "China Story"? | FreeS Fund Business School
A sense of timeliness + Chinese elements + clear values = a great Chinese story.
Top 5/15/50/100, Going Global to India, Teaming Up with Tencent on IVI... 13 Takeaways and 8 Insights | FreeS Chalkboard · August
"Choose the more long-term path, even if it's the harder one."
Exploring Ten Thousand Possibilities for Matcha: Guancha Raises Tens of Millions in Series A | FreeS Fund Investment News
"I've prepared enough patience for Guancha, and I'm young enough."
"Gaoding" Secures Several Million USD in Pre-A Funding from FreeS Fund and Baidu Ventures | FreeS Fund Investment News
Building a company's "cloud-based marketing department."
春天里的9份收获和4点洞察 | 峰瑞黑板报·3月
朝前看，坚持做。
Club Factory Raises $100 Million in Series C, FreeS Fund Continues to Follow On | Funding News
Cross-border e-commerce — a market that rivals daigou in scale.
2 Gatherings, 10 Pieces of Good News: The FreeS Fund Family in 2018 — "Look Forward, Keep At It" | FreeS Fund Chalkboard · January
FreeS Fund continues to double down on deep tech and consumption upgrades.
From Cracking the New Consumption Top 10 to New Frontiers in Intelligent Manufacturing and Green Healthcare | FreeS Fund Blackboard · October
Investing is also a form of entrepreneurship — may we make the most of our time.
BaiChangHui Closes RMB 70 Million Series B Round, FreeS Fund Continues to Follow On | Funding News
Behind BaiChangHui's growth lies consumer demand for personalized venues.
The holiday is just around the corner, and we want to share six pieces of good news with you | FreeS Fund Chalkboard · September
Looking forward to crossing paths with more innovators and the extraordinary.
Tea Drinks 1990–2017: 27 Years of Ups and Downs, and a New Street Story Worth 50 Billion RMB | Frees Fund
The Quest for the Next Starbucks
The Great Leap Forward of Vending Machines: Real Demand or Just for Show? | Frees Fund
Mini KTV booths, photo printers, and shared power banks are popping up everywhere — but can they actually turn a profit?
