Hisense
海信
Hisense is a Chinese electronics and appliance company that has pursued overseas expansion through both brand exports and direct acquisition. As 暗涌Waves described in 2024, it was among the first wave of large Chinese brands—including Haier and Lenovo—to push into Japan's consumer market . In 2018, Hisense acquired Gorenje, a Slovenian home-appliance manufacturer, in what supply-chain analyst Lin Xueping cited as an example of a Chinese company integrating quietly into a local economy rather than pursuing high-profile takeovers; the deal required navigating significant workforce restructuring in a town where Gorenje employed generations of residents . Hisense also appears as an enterprise customer of BaishanCloud, the video-cloud service provider that listed on NASDAQ in 2022 .
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Coverage
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