Huasheng Haoche

Huasheng Haoche (花生好车) is a Chinese auto new-retail platform founded by Chen Pengyun, positioning itself as a multi-brand comprehensive car supermarket for lower-tier cities rather than following the traditional 4S dealership model . The company started in 2015 as a financial services provider before pivoting to a consumption-first, finance-assisted model, focusing on new A-class vehicles as standardized products with lower entry barriers compared to the highly non-standardized used-car market .

By mid-2017 it had expanded to nearly 200 cities concentrated in second- and third-tier markets, with plans to push further into fourth- and fifth-tier cities . Its retail terminals adopted small exhibition hall formats to reduce the heavy capital burden of traditional single-brand 4S stores, which typically required tens of millions of RMB in investment and couldn't achieve viable returns in smaller cities .

The company has drawn backing from FreeS Fund (峰瑞资本), which participated in its angel round and continued to follow on through its $210 million Series B in October 2018 . Crescent Point (凯欣资本), a Singapore-based fund, also invested in the company alongside its consumer-sector bets in Weimob, Qingke Apartment, and Yunji . In late 2017, Huasheng Haoche secured a RMB 1 billion vehicle retail financial leasing partnership with Minsheng Financial Leasing to scale its auto consumer finance operations .