Juno
JUNO
Juno is a streamlined skincare brand founded by Kyle Jiang, positioned as a cross-border D2C player targeting Gen Z consumers in both China and the US . In a 2021 discussion with FreeS Fund, Jiang framed the brand's product philosophy around ingredient discipline: he noted that every additional active ingredient in a skincare formula requires corresponding stabilizers and preservatives, implying a formulation approach that favors simplicity over complexity .
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Coverage
Our Year: Working Together, Staying the Course | FreeS Fund 2021 Year in Review
Walk alongside more outstanding founders.
How to Win Over Gen Z Consumers in China and the US? A D2C Streamlined Skincare Brand's Thinking and Strategy
How does a D2C minimalist skincare brand break through?
Learning About Early-Stage Investing From the Secondary Market: Where Are the Opportunities and Timing for Consumer Startups?
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