Kilala
可啦啦
Kilala (可啦啦) is a colored contact lens brand owned by Tongxue (瞳学), a multi-brand contact lens group that also operates the mitata label. Founder Zhao Songgeng entered the beauty-lens sector in 2007, and the company drew investment from FreeS Capital (峰瑞资本) in its Pre-A round in early 2020. By May 2020, Tongxue overtook incumbents like Hydron and Bausch & Lomb to become the top-ranked seller in online colored-contact-lens sales, and it also held the leading position in both long-cycle and short-cycle disposable lens categories online . FreeS Capital cited the brand as an example of how medical devices were shifting toward consumerization and then fast-moving-consumer-goods dynamics in China .
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Coverage
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