Lincy Lin

Lincy Lin is a co-founder of Daily Black (每日黑巧), a Chinese chocolate brand positioning itself as the only domestic player in a category otherwise dominated by international giants . As of 2022, she served as the company's top executive, describing the CEO role as "the biggest HR officer" and emphasizing that she devotes significant time to people and organizational culture . Her management philosophy centers on embedding empathy into company values and building brands with a human, emotional dimension—what she calls the necessarily "sensory side" of good organizations . The 5Y Capital pub feature from which these details come framed her as part of a cohort of Shanghai founders whose optimism is "written in their DNA."