Lingshi Henmang
零食很忙
Lingshi Henmang (零食很忙) is a Chinese snack retail chain that grew from 450 stores to become the core brand of what is now Mingming Henmang Group (鸣鸣很忙集团), the first "ten-thousand-store" enterprise in China's snack chain industry . Gaorong Ventures co-led its RMB 240 million Series A round in 2021 when the chain was just beginning national expansion . By mid-2023 it had passed 3,000 stores, added another 1,000 in the first half of that year alone, and hit 4,000 by October 2023 . In June 2024, after merging with Zhao Yiming Snacks (赵一鸣零食), the combined entity rebranded as Mingming Henmang Group and surpassed 10,000 stores nationwide, which Frost & Sullivan certified as the industry's largest network by store count .
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Coverage
Consumer investor Yu He waited for two big fish like he was waiting for Godot.
I've stumbled through pitfalls and detours, celebrated victories, and felt the sting of regret.
A Conversation with Mingming Henmang: Extreme Efficiency and AI Mastery Are the Decisive Factors in Retail Today | Gaorong Future
Digitalization and AI are driving intelligent decision-making and granular management across supply chains.
Rongbao | Generative AI Powers Industries, Snack Chains Hit 10,000 Stores, Chip Tape-Out Success, Healthcare Goes Global
Innovation lights the path to growth.
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Notable developments to watch in June.
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Meeting the needs of China's vast user base for a better life.
Busy Snacks Closes First Funding Round of 240 Million Yuan to Build a Next-Generation National Snack Brand
It didn't just build brand value — it created an entire snacking infrastructure.
