Liran
理然
Liran (理然) is a Chinese men's grooming and personal care brand founded by Huang Weiqiang, who was named to *Fortune* China's 40 Under 40 business elite list in 2022 . The company raised five funding rounds within its first year of operation, including a nearly RMB 150 million Series B in January 2021 co-led by M31 Capital and 5Y Capital , followed by a nearly RMB 300 million B+ round in April 2021 led by Tiger Global Management with strategic investment from Bilibili . 5Y Capital, which participated in both rounds, described its conviction in a new generation of male consumers driving the brand's growth .
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Coverage
You Yourself Are the Newest Year | 5Y News Monthly
The big news from last month.
五源资本·How Do Consumer Brands Survive Cycles? | 5Y View x Make Essense x Surpine
Great brands are built through endurance.
五源资本·The unthinkable is precisely what can be thought. | 5Y News Monthly
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五源资本·July: Seeking Vast Possibilities | 5Y News Monthly
The big news from last month.
五源资本·5Y Capital and Multiple Portfolio Founders Win Multiple Awards from 36Kr and *Fortune* Magazine | 5Y News
5Y Capital continues to seek out, support, and stand by the rarest founders.
五源资本·The Best Is Always Ahead | 5Y News Monthly
Happy Labor Day!
五源资本·5Y News | Men's Grooming Brand "理然" (Liran) Closes Nearly 300 Million RMB Series B+ Round
Understanding the real needs of the new generation of male consumers.
五源资本·5Y News | Men's Grooming Brand "理然" Closes Nearly RMB 150 Million Series B Round
The next generation of male consumers is continuously evolving in their grooming and personal-image needs.
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