Liran
理然
Liran (理然) is a Chinese men's grooming and personal care brand founded by CEO Weiqiang Huang, who previously led e-commerce and brand at Okamoto and co-founded health-food startup Sexy Salad . The company raised multiple rounds through 2021, including a nearly RMB 150 million Series B in January 2021 co-led by M31 Capital and 5Y Capital , followed by a nearly RMB 300 million B+ round in April 2021 led by Tiger Global with strategic investment from Bilibili and follow-on from 5Y Capital, Redpoint China Ventures, SIG and HUPU . 5Y Capital also participated in Liran's angel round . The brand positioned itself as a comprehensive men's personal care line, though elsewhere's corpus does not contain more recent coverage of its current operations or market position.
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Coverage
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5Y News | Men's Grooming Brand "理然" (Liran) Closes Nearly 300 Million RMB Series B+ Round
Understanding the real needs of the new generation of male consumers.
5Y News | Men's Grooming Brand "理然" Closes Nearly RMB 150 Million Series B Round
The next generation of male consumers is continuously evolving in their grooming and personal-image needs.
