Magic Blocks
百变布鲁可
Magic Blocks (布鲁可 / Blokees) is a Chinese buildable-character-toy company founded in 2014, which listed on the Hong Kong Stock Exchange in January 2025 in an IPO that raised roughly HK$1.67 billion, per coverage from its backers Source Code Capital and Gaorong Ventures . It holds two original IPs — "Blokees" (百变布鲁可) and "Hero Infinity" (英雄无限) — plus non-exclusive licenses for more than 50 global franchises including Ultraman, Transformers, Marvel heroes and Naruto . Frost & Sullivan data cited at the time ranked it as China's largest and the world's third-largest player in the buildable-character-toy segment .
elsewhere's corpus does not cover this subject beyond its 2025 IPO and product positioning; no later operating or financial updates appear in the retrieved material.
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Coverage
MaHui Moment | Congratulations to MaHui Member Blokees on Its Successful IPO — Committed to Building Lasting, Real Value Together
Source Code Capital stands alongside exceptional companies.
Congratulations to Bloks on Its Successful Main Board Listing on the Hong Kong Stock Exchange — China's Leader in Buildable Character Toys | Gaorong Ventures News
Continue deepening the "all demographics, all price points, global reach" strategy.
Blokees Closes RMB 600 Million Series B, Chinese Original Building-Block Brand Keeps Building Momentum
Build a global children's brand born from Chinese creativity.
