Milan Diary
米兰日记
Milan Diary is a Chinese beauty brand specializing in eyelash and nail services, founded by Wu Linyan, who grew up in a mountainous area of Meizhou, Guangdong . As described in a 2022 FreeS Fund piece, the company has provided work for roughly 300 homemakers earning less than $200 per month, offering not only wages but also housing and medical coverage . The brand was highlighted as an example of stakeholder-oriented governance—creating employment opportunities for low-income women in rural China .
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Coverage
The Past and Future of ESG: From Dividing the Pie to Growing It | FreeS Research
A Complete Guide to ESG ESG — Environmental, Social, and Governance — has evolved from a niche investment framework into a mainstream lens for evaluating companies. Yet for many in China's tech and investment circles, it remains more buzzword than business practice. Here's what actually matters. **The Three Pillars** *Environmental* covers a company's carbon footprint, resource use, waste management, and broader ecological impact. For Chinese manufacturers, this increasingly means compliance with the EU's Carbon Border Adjustment Mechanism (CBAM) and domestic dual-carbon targets — not just greenwashing. *Social* encompasses labor practices, supply chain ethics, data privacy, and community relations. In China's context, this gets complicated fast: tech platforms face scrutiny over algorithmic labor management (think Meituan's delivery riders), while consumer brands navigate Xinjiang cotton controversies that can tank overseas sales overnight. *Governance* examines board structure, executive compensation, shareholder rights, and anti-corruption measures. For Chinese companies listing in the U.S. or Hong Kong, this includes VIE structure transparency
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