Moody

Moody is a Chinese colored contact lens brand whose online sales ranked first in its category at the time of its C-round announcement . The company, formally operated by Weimu (Shanghai) Technology Co., Ltd., closed a C-round exceeding RMB 1 billion in November 2021, co-led by 5Y Capital and KKR with participation from existing shareholders; the proceeds were earmarked for R&D, strengthening its research team and development center, and accelerating international expansion . 5Y Capital has been a prominent backer, listing Moody among its portfolio companies in multiple year-end reviews and industry rankings, including ChinaVenture's 2021 top-10 consumer investment cases . XVC also invested in the company . Moody founder and CEO Ci Ran was recognized in a 2023 founder ranking compiled by 36Kr . In October 2022, Moody formed a strategic partnership with Xingchuang Shijie (星创视界) . More recently, the brand has been mentioned as an "outsider" entrant in China's emerging AI glasses competitive landscape .