Neo

Neo (聂云宸) is the founder of HeyTea (喜茶), the premium tea brand he launched in 2012 originally under the name Royaltea before rebranding three years later. In a 2021 piece, 峰瑞资本 noted that he spent ¥700,000 to acquire the "HeyTea" trademark, a move that became a watershed moment for the company's brand building . A 2025 暗涌Waves profile described him as a "demanding product manager" whose intense focus on product quality shapes the company's strategy . He studied at Guangzhou Vocational and Technical University of Science and Technology, making him one of a small group of successful founders without elite academic credentials — 暗涌Waves highlighted him alongside Zhao Ding of Zhao Yiming Snacks as entrepreneurs who built major consumer brands without attending university . IDG Capital invested in HeyTea at an early stage, part of the firm's broader pattern of backing young founders who understand generational consumer shifts .