October Rice Field

October Rice Field (Shi Yue Dao Tian) is an agricultural food company that brands and sells rice, grains, and related staples. It originated as a Northeast China family business with decades of experience in rice planting, processing, and sales, and its founder Wang Bing developed an internet-driven operations philosophy through self-study, compiling more than a dozen notebooks on retail transformation that he shared internally .

The company drew venture attention for being a profitable, scalable branded player in a category most investors overlooked. Genesis Capital (Qi Cheng Capital) made an exclusive investment in the first half of 2020, and by June 2021 the company closed a RMB 1.45 billion Series B jointly led by Sequoia China and Yunfeng Capital, with CMC Capital, Taihe Capital, and Genesis Capital following on . Investors framed it as a consumer extension rather than pure agriculture, attracted by its brand strength, scale, and growth profile at a time when many flashier consumer brands were proving unprofitable .