Particle Fever
粒子狂热
Particle Fever (粒子狂热) is a Chinese athletic-apparel brand founded and led by CEO 人九斤 (Jiujin Ren), who holds degrees from Peking University and Harvard Law School and turned to fashion from a background spanning entertainment law, independent film, and competitive rowing and combat sports . The label describes itself as an "experimental lab for sportswear," designing pieces from unconventional craft and aesthetic angles rather than following mainstream trends . FreeS Fund (峰瑞资本) is among its backers . As of late 2017 the company operated its first retail store in Shanghai's Kerry Parkside and was preparing a Beijing location at Wangfu Central, with a SKU count of 292 across activewear, apparel, and accessories updated weekly . elsewheres's corpus does not cover more recent developments.
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Coverage
Acquisitions, New Brand Entrepreneurship Courses, and More: 21 Developments and 4 Reflections | FreeS Fund Chalkboard · October
Do what's right, not what's easy.
峰瑞资本·FreeS Fund Year-End Special | Navigating the Consumer Cycle: 19 Stories That Broke Through the Fog
"Success is not final, failure is not fatal: it is the courage to continue that counts."
峰瑞资本·IPO, 7 Insights, 20+ Awards... In 2019, We Continued to "Do What's Right, Not What's Easy" | FreeS Fund Blackboard · December
A new year to stay grounded and keep pushing forward.
峰瑞资本·FreeS Fund Report 13: To Understand China's Consumption Upgrade, Look at Japan 40 Years Ago
Consumption upgrade versus consumption downgrade — which one holds more opportunity?
峰瑞资本·春天里的9份收获和4点洞察 | 峰瑞黑板报·3月
朝前看，坚持做。
峰瑞资本·Funding, Store Openings, Production Launches, and New Products: Ten Companies Leveling Up, Plus Eight Making the List | FreeS Fund Chalkboard · November
FreeS Fund Continues to Double Down on Deep Tech and Consumer Upgrading
峰瑞资本·Since China will give birth to far more world-class brands than we can imagine over the next 20 years, what can we do right now?
Study the essence of industries, capture signals of the future.
峰瑞资本·The World Is Out There, and We Have to Go | 8 Young FreeS Fund Entrepreneurs Named to Forbes China "30 Under 30" List
Meet youth. Meet innovation and the extraordinary.
峰瑞资本·
