Pechoin

Pechoin (百雀羚) is a Chinese skincare brand with roots in offline retail that has competed head-to-head with digital-native "Taobao brands." In a 2018 FreeS Fund analysis, it was noted as one of the "traditional brands" that had reclaimed top spots on Tmall's Double 11 rankings alongside Uniqlo, reversing an earlier era when online-born labels dominated categories like beauty and women's fashion . The brand has also been referenced as a benchmark for domestic cosmetics pricing: a 30ml Pechoin serum sold for 179 RMB compared to 850 RMB for a comparable 50ml Estée Lauder product, with both reportedly sharing the same Intercos Suzhou manufacturing facility . More recently, as of April 2026, Pechoin was named among the strategic partners of Enhe Technology, alongside companies like Proya, BASF, and Syensqo, in a co-development and materials-supply relationship spanning food, nutrition, and personal care .