Company

Perplexity AI

Perplexity

Perplexity AI is an AI search engine founded in 2022 by Aravind Srinivas, a former OpenAI researcher who studied at UC Berkeley and also held internships at Google and DeepMind . The company positions itself as an "answer engine" that provides real-time, sourced responses with lower hallucination rates than typical chatbots, displaying citations and follow-up questions in a conversational interface .

The product competes directly with ChatGPT for user mindshare in the AI-assisted search space , and has seen rapid growth: monthly active users reached roughly 15 million by April 2024, with website traffic hitting 280 million monthly visits as of late 2025 . Its model integration strategy has expanded to include Moonshot AI's Kimi K2 Thinking alongside four closed-source options, a move Perplexity's CEO cited as driven by strong internal evaluations .

On funding, the company has climbed steeply in valuation — from unicorn status at over $1 billion in April 2024 , to $3 billion for a SoftBank Vision Fund 2 investment that June , then $9 billion by late 2024 , and $18 billion as of July 2025 per a portfolio review . Early backing also came from AI Grant, which identified Perplexity in its first batch in June 2023 .

Srinivas has been vocal about the business model: he considers advertising "the greatest business model" with 80% margins and views $20 monthly subscriptions as insufficient, while the team experiments with commerce integrations like in-search shopping . The tension between monetization and the ad-averse early-user base remains an open product challenge, as Srinivas acknowledged in interviews .

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