RockingZoo

RockingZoo (摇滚动物园) is a Chinese personal care brand founded in November 2019 by Mao Panpan and a team of Zhejiang University graduates with backgrounds at L'Oréal, P&G, Tencent, and Toutiao . The company positioned itself around the bathroom as an intimate, emotional space — its tagline "shut the bathroom door, and you're in Rocking Zoo" aimed to connect with young consumers through sensory experience rather than single-product utility .

The brand found early traction in body care, with its shower scrub ranking top-3 in its Tmall category in 2020 and its body lotion hitting #1 in December 2020 with 200,000+ monthly units sold; by February 2021 the scrub also reached #1 . RockingZoo emphasized skincare-grade ingredients, multi-functional products, and attention to texture and fragrance .

In early 2021, the company raised two consecutive rounds totaling tens of millions of US dollars: a Series A led by Qingliu Capital with Source Code Capital following, and an A+ led by Innovation Works with K2VC, Source Code Capital, and Qingliu Capital participating . Source Code Capital, which had backed the team from formation, described the founders as combining "sensibility and rationality" — brand vision paired with product-user focus rather than pure growth chasing . The funding was earmarked for R&D, product expansion, brand building, and team growth, with offline channel expansion planned for 2021 .

elsewhere's corpus does not cover RockingZoo's trajectory beyond April 2021.