ROX

ROX (极石汽车, also referred to as Polestones) is a Chinese electric vehicle brand founded by serial tech entrepreneur Chang Jing (昌敬) . Its first product, the ROX 01, is a full-size intelligent luxury SUV positioned as an all-terrain vehicle; it was officially launched in August 2023 and deliveries began that November . In December 2024, ROX entered the Saudi Arabian market through a strategic partnership with the Laith Al Obaidi Group, which holds exclusive distribution rights for Riyadh and the Eastern Province . Heart Capital (心资本) invested in ROX's parent company Luoke Intelligent (洛轲智能) at the Series B round in September 2021 , and the firm remains among Heart Capital's portfolio companies as of 2026 .