SATURNBIRD
三顿半
Coverage
Li Feng x Guan Qingyou: What New Opportunities Remain in the Consumer Market for 2025?
How should we view the present and future of China's consumer retail market?
峰瑞资本·Jing Liu × Feng Li: In the Future, What Kinds of Companies Will Thrive? | Feng Li Column
Always look at the other side of the coin.
峰瑞资本·Spend a Summer on a VC Journey of "Seeking Truth" and "Taking Things Seriously" | FreeS Fund's 2024 Internship Program Is Now Open
Welcome aboard — a great workplace is one with a bunch of amazing colleagues.
峰瑞资本·This time it's GGV. Who's next?
"This is in the best interest of investors, employees, and founders."
暗涌Waves·Li Xiang x Li Feng: From Purified Water to Unsweetened Tea — A Case Study in China's Consumption Upgrade | Li Feng Column
In consumer markets, the boundary between services and retail is growing increasingly blurred.
峰瑞资本·In the long winter of consumption, Hongshan wants to snap its fingers and find resonance.
Sparks mark the beginning of the next cycle.
暗涌Waves·What Will Humans Eat in the Future | FreeS Fund Report 27
The Future of Food Innovation
峰瑞资本·The Past and Future of ESG: From Dividing the Pie to Growing It | FreeS Research
A Complete Guide to ESG ESG — Environmental, Social, and Governance — has evolved from a niche investment framework into a mainstream lens for evaluating companies. Yet for many in China's tech and investment circles, it remains more buzzword than business practice. Here's what actually matters. **The Three Pillars** *Environmental* covers a company's carbon footprint, resource use, waste management, and broader ecological impact. For Chinese manufacturers, this increasingly means compliance with the EU's Carbon Border Adjustment Mechanism (CBAM) and domestic dual-carbon targets — not just greenwashing. *Social* encompasses labor practices, supply chain ethics, data privacy, and community relations. In China's context, this gets complicated fast: tech platforms face scrutiny over algorithmic labor management (think Meituan's delivery riders), while consumer brands navigate Xinjiang cotton controversies that can tank overseas sales overnight. *Governance* examines board structure, executive compensation, shareholder rights, and anti-corruption measures. For Chinese companies listing in the U.S. or Hong Kong, this includes VIE structure transparency
峰瑞资本·How Will Humans Work in the Future? | FreeS Fund Report 26
The Twilight of the Corporation vs. The Dawn of New Ways of Working?
峰瑞资本·FreeS Fund's Seventh Anniversary: Working Together to Go Further
Welcome to the team.
峰瑞资本·Where Are the Next-Generation Consumer Opportunities in 2022? | Li Feng Column
What Will the Next Generation of Consumer Innovations Look Like?
峰瑞资本·Our Year: Working Together, Staying the Course | FreeS Fund 2021 Year in Review
Walk alongside more outstanding founders.
峰瑞资本·As Long as You Don't Lose the Domestic Race, You'll Win Globally | Li Feng's New Year Outlook on Consumption
7 Defining Factors That Will Shape the Consumer Market Over the Next Decade
峰瑞资本·FreeS Fund Earns Ten Honors from Zero2IPO, PEDaily, ChinaVenture & GEW, CVCRI, ChinaRong360, Wanbang RB, and Lancha Consumer | FreeS Matters
Continuously hiring investors
峰瑞资本·FreeS Fund Wins 12 Awards, Thanks to Recognition from 36Kr, ChinaVenture, FOFWEEKLY, Cyzone, and 21st Century Business Herald | FreeS Fund
Continuously Hiring Investors
峰瑞资本·Celebrating Six Years, Looking Forward to More Upward-Minded Partners Joining Us | FreeS Fund
Do what's right, not what's easy.
峰瑞资本·FreeS Family Funding News · June | Saturnbird, Shize Biotech, and Light Travel Secure Funding
We also released two short videos this week — follow us to check them out.
峰瑞资本·Breaking the Cycle of Cutthroat Competition in Consumer Industries: Is "Going Premium" the Secret? | Li Feng Column
New Trends in Consumption: From "Value for Money" to "Premium Pricing"
峰瑞资本·FreeS Fund China-US Venture Forum Session 2 is still open for registration; FreeS Fund receives multiple recognitions from Langchao New Consumption, Joy Capital, and Qiming Technology & New Voice Innovation Service
Do what's right, not what's easy.
峰瑞资本·How Can Startups Build a Steady Stream of Top Talent? | FreeS Fund Free Talk
Building a Team in the Early Days: Forget Titles, Focus on Functions
峰瑞资本·FreeS Fund 2021 Outlook ① | 8 Trends in Consumer Entrepreneurship
Where were the innovation opportunities in consumer-facing sectors in 2021? What kind of companies could break through?
峰瑞资本·FreeS Fund Is Hiring Investors and Interns, Wins Multiple Awards from Forbes, TMTpost, CVCRI, and ToB Industry Network | Frees Fund Vol. 6
Do what's right, not what's easy.
峰瑞资本·What Makes the Low-ABV Alcohol Markets in China, the US, and Japan So Different? | FreeS Research
Where does China's unique opportunity lie?
峰瑞资本·Building a Brand Is Starting to Look Like Building an App — What Can Consumer Brands Learn From Super Apps About Growth? | FreeS Research
Five Brand Strategies for the New Media Era
峰瑞资本·FreeS Fund's Li Feng: Consumer Brands Go From 0 to 1 Easily, But 1 to 10 Is Hard | 10/31 Closed-Door Session Registration
When everyone's doing Douyin, Bilibili, livestreaming... what are the truly sustainable dividends?
峰瑞资本·In Our Sixth Year, FreeS Fund Is Hiring Investors | Let's Do What's Right, Not What's Easy
Betting on the power of innovation, staying research-driven.
峰瑞资本·After 618: What's Next for Consumer Brands | FreeS Fund Business School
After 967.4 billion in cumulative GMV, who is swimming against the current?
峰瑞资本·How did Saturnbird surpass Nestlé and Starbucks to become No. 1 in the instant beverage category during 618? | Frees Fund — Learning from Investment
From 7-Eleven, Zhou Hei Ya, Three Squirrels, and Saturnbird: Understanding the Fundamentals of Consumer Goods Entrepreneurship
峰瑞资本·2020: Consumer Goods Entrepreneurship Enters an Era of Multiple Simultaneous Drivers | Frees Fund
How does content drive brand growth? Let's talk in person this Saturday.
峰瑞资本·The New Landscape for Fresh Produce, Catering, and Food After the Pandemic | Frees Fund
Will the restaurant industry ever produce a "Xiaomi"?
峰瑞资本·Two joyous gatherings, spotlighted by *People's Daily* commentary, Forbes China's Best Venture Capitalist, and 50+ other awards... The past is prologue; the future holds promise.
Do what's right, not what's easy.
峰瑞资本·Li Feng Column 15 | How Long Can Live E-Commerce Stay Hot?
How do you judge the real value of a buzzword?
峰瑞资本·5 Deals, Double 11 Results Roundup, 24+ Awards... 42 Highlights and 7 Insights | FreeS Fund Blackboard · November
Do what's right, not what's easy
峰瑞资本·The Mid-Game Battle of Double 11: What Chicecream, Saturnbird, Plant, and Huasheng Haoche Did Right
Swift as the wind, steady as the forest, fierce as fire, immovable as the mountain.
峰瑞资本·"Saturnbird" Closes Tens of Millions of RMB in Series A and A+ Rounds, FreeS Fund Continues to Follow On | FreeS Fund News
The first domestic brand to top Tmall's Double 11 coffee rankings
峰瑞资本·Acquisitions, New Brand Entrepreneurship Courses, and More: 21 Developments and 4 Reflections | FreeS Fund Chalkboard · October
Do what's right, not what's easy.
峰瑞资本·Four Years On, Revisiting Cross-Border E-Commerce | Frees Fund
Focus on long-term value, and business will endure.
峰瑞资本·The Category Logic Behind the Hype — Using Coffee Industry Investment as an Example
Most business happens below the surface.
峰瑞资本·4th Anniversary, Debut at WAIC... 16 Milestones and 6 Reflections | FreeS Fund Chalkboard · August
Do what's right, not what's easy.
峰瑞资本·Miura Atsushi, Li Feng, and a former 7-Eleven executive break down the many possibilities of new retail
In the future, Chinese brands will claim their place in every major consumer category worldwide.
峰瑞资本·Breaking Through for Early-Stage Brands: From Traffic Thinking to Content Thinking | Frees Fund
If all you do is generate exposure, consumers will forget about you just as easily.
峰瑞资本·FreeS Fund Wins Three Awards at ChinaVenture's 2018 Annual Rankings
Do what is right, not what is easy.
峰瑞资本·How Can Early-Stage Consumer Companies Break Through in the Post-Dividend Era? | FreeS Fund 2019 CEO Annual Meeting
China never lacks high-dividend channels — you just have to stay sharp.
峰瑞资本·Be Long-Term Greedy, Be a True Hero | FreeS Fund 2019 CEO Annual Meeting
Let's Go Further Together
峰瑞资本·FreeS Fund Is Hiring Investors | Let's Do What's Right, Not What's Easy
"The Summit" is rising — we're waiting for you!
峰瑞资本·New Zealand team-building, fundraising, new launches... Go strive, go make mistakes, go fall, go triumph in 2019 | FreeS Fund Chalkboard · January
Do what's right, not what's easy.
峰瑞资本·FreeS Fund Year-End Special | Navigating the Consumer Cycle: 19 Stories That Broke Through the Fog
"Success is not final, failure is not fatal: it is the courage to continue that counts."
峰瑞资本·Coffee Brand "Saturnbird" Closes Pre-A Round in the Tens of Millions | FreeS Fund Deal News
Instant coffee convenience meets specialty coffee quality.
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